Adobe Advertising Features

Automated media buying with a demand-side platform is the must-have for businesses to move their digital advertising strategy forward. The DSP you choose can give you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes and give your customer an experience that delights. Adobe Advertising has been consistently named a Leader in the field by Forrester. See how we can help you to become a leader in yours.


A quarter century of digital transformation

Digital advertising is turning 25 and we're celebrating with a look back - and a look to the future.

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All on the same page when you’re all on the same platform.

Visualising an omni-channel strategy is easier when you have a unified demand-side platform. Adobe Advertising DSP is the most comprehensive, agnostic platform that gives you access to ad inventory for practically any media and provides all the tools for quality-control, measurement and optimisation.

Adobe Analytics integration

Adobe Advertising is natively integrated with Adobe Analytics, so if you use both products, you can use data to power your advertising more easily and efficiently. The integration allows you to analyse the impact of targeting strategies—deep for ad creative on paid media and broad for on-site performance.

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Attribution and measurement

Use measurement solutions from industry leaders like Nielsen to get the full scope of a campaign’s performance both online and off-line. Gain actionable insights with easy access to real-time campaign data and customised reports.

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Brand safety tools

Keep control of your brand with our industry-leading tools to ensure your advertisements display in the best possible light. Page screening capabilities detect and mitigate faulty inventory, while pre-bid filtering detects and prevents fraud, brand violations and suboptimal viewability.

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Brand surveys and testing

Determine the influence of brand advertising with our proprietary A/B testing tool, Experiment Designer. And to measure brand lift and channel impact, use our free, in-house, real-time survey tool.

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Efficiency tools

Make the most of your time with a variety of tools, products and integrations, including simple and flexible objective-optimisation definitions, package-level performance goals, improved bulk edit and bulk creation tools and performance metrics.

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Enterprise DSP tools

Dig deeper with more sophisticated data processing for greater insights. Raw activity logs provide rich campaign activity that go straight to your own database or data management platform. Our reporting API brings you performance metrics directly into advertiser’s native applications.

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Multivariate targeting

Select the ideal targeting mix with multiple options including inventory targeting based on sites, apps, categories. Or, target based on audience segment, device type, manufacturer, OS, browser, connectivity or location from the country level to postcode.

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People-based marketing

Go beyond cookies and devices to target individuals. Associate an individual’s devices to create a single profile. And with our open, agnostic platform, it’s easy to merge data sources to augment that profile. All of this can be used to find more customers with lookalike modelling.

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Premium inventory management

Automate private inventory management for guaranteed buys, as well as premium, on-demand inventory from more than 100 publishers and TV broadcasters or from non-traditional programmatic offerings like audio, digital out of home (OOH) and social.

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Advanced campaign management

Simplify the creation and update of search-campaign structures with intuitive workflows and tools for automatic creation, dynamic editing and campaign reporting that work across engines, including Google, Bing, Yahoo and Yandex.

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Advanced search reporting

Pinpoint the insights you need to tailor campaigns to your audience and increase conversions. See how customers engage with your ads across channels to get the full picture of their buying journey.

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Performance optimisation

AI-powered optimisation improves performance by maximising conversions no matter your budget. We’ve developed sophisticated bidding models, so you can get more precise campaign predictions across all your key metrics.

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Predictive forecasting tools

Plan your campaign strategy with ready-to-use forecasting tools with artificial intelligence, powered by Adobe Sensei. Run simulations that show how much to spend on every campaign. Get customised spend recommendations that help stretch your budget across all your portfolios. Pinpoint insights with granular modelling down to the keyword—including cost, clicks, position, cost-per-click and revenue.

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Better outcomes come from better management.

From data ingestion to campaign management, get industry-leading features that make workflows more intuitive, optimise bids, troubleshoot set-up and more. Powered by Adobe Sensei artificial intelligence, you’ll see how your campaign will turn out before you even turn it on.

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