Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g., loyalty programme levels) as an added analysis dimension.
You want to do anything you can to understand your customers better. While you obviously need to track web or mobile activity, there are other customer behaviours that can spark valuable insights. And oftentimes, those behaviours happen off-line.
With our Customer Attributes feature, you can import off-line data from your CRM or other enterprise data. You can integrate demographic, loyalty-programme or other customer-based data that can help you to deliver the best experience to your customers.
Customer attributes are tied to the visitor level and allow you to upload attributes to behavioural data retroactively.
Use attributes as dimensions in your reports and analysis, allowing you to discover insights about off-line customer segments or customer traits, such as customer loyalty, demographic data or sales stage.
Attributes are available throughout Adobe Experience Cloud, allowing you to target them for personalisation or automate attribute-based campaigns.
Get insider help on the Adobe Blog and see how you can get started with customer attributes.
Check out the Adobe Experience Cloud Help page on customer attributes for details on best practices, data sources, FAQs, subscriptions and more.
Visit this Adobe Experience Cloud Help page to learn how to run the Customer Attributes report function within Adobe Analytics.
With our Analysis Workspace feature, you get a robust, flexible canvas for building customised analysis projects. Drag and drop any number of data tables, visualisations and components (channels, dimensions, metrics, segments and time granularities) to a project.
Our open measurement protocol can capture data from virtually any source (i.e., voice, video, audio, connected car, IoT, CRM, Intranet etc.) Or, use our data collection library for Javascript and mobile app SDKs.
Our productised integration between Adobe Analytics and Adobe Audience Manager (DMP) allows you to incorporate audience data such as demographic information, psychographic information, CRM data and ad impression data into any Analytics workflow.