Experience fragments
Group content and layouts to create channel-agnostic, reusable fragments that can publish to any screen, ensuring consistent messaging and design without building multiple creative assets.
Design, create, curate, and use page-independent text along with associated media, making it easy to reuse copy without having to cut and paste or rewrite it.
Re-using bits and pieces of text is usually a messy and error-prone business involving copy-paste and aggravation. Styles or layout elements may cling to the copied text and each variation of the original is unique and hard to keep track of.
Content fragments are a modular and channel-agnostic way of content authoring that isn’t tied to layouts or templates. Text editing becomes easy, organised and versatile using structured or simple fragments, variations and intelligent summarisation. You can create a content fragment once and then drag and drop it onto a new page any time, so there’s no need to create that content more than once.
Variations
Create and edit copies of the master content to use on specific channels and/or scenarios. Variations make creativity efficient and organised.
Automatic editing
Apply machine learning and natural-language processing to create shortened versions of content targeted at certain channels or customer segments.
Simple or structured content
Choose between simple fragments made up exclusively of text and images or more complex fragments that contain structured content.
Learn how to create and modify content fragments in the Fragment Editor, which includes a Rich Text Editor for multi-line text, in our Help section.
Discover how to author content fragments using variations with a few flicks and sync what you create with the master text, in our documentation.
Group content and layouts to create channel-agnostic, reusable fragments that can publish to any screen, ensuring consistent messaging and design without building multiple creative assets.
Standardize style and design across components or pages without back-end development. From a list of predefined styles, simply choose between different variations, instantly adapting fonts, colors, and formats.
Build, publish and update pages faster and easier with our in-context WYSIWYG interface, with its drag-and-drop components, simple keyboard shortcuts, visual search and reusable content.