Content and Experience Fragments

Content Fragments are page-independent assets, allowing content creators to develop and manage them independently of any webpage structure. Content Fragments are channel-agnostic, meaning the same piece of content can be readily deployed across multiple digital touchpoints, including websites, mobile applications and other emerging platforms.

A Content Fragment Model defines the underlying structure of a Content Fragment. These models act as blueprints, predetermining the types of data fields that a Content Fragment can contain. These fields can encompass a wide array of data types, including simple text, numerical values, dates and even references to other Content Fragments or digital assets. Content Fragment Models can be categorised into three types: basic models, suitable for simple text-based content; complex models, which incorporate a variety of data types to support more intricate information structures; and nested models, which make it possible to create hierarchical content through references to other fragments.

Key characteristics of Content Fragments.

A Content Fragment’s modular nature enables the creation of discrete content units that can be reuse across multiple pages and various channels. This reusability fosters efficient content authoring, as updates can be made centrally and propagated across all instances where the fragment is used. Content Fragments also support the creation of variations, allowing for the adaptation of content to suit specific channels or scenarios.

Content Fragments also play a crucial role in headless content delivery, where content is accessed and delivered via APIs, including GraphQL APIs, to various front-end applications. Beyond text-based content, Content Fragments can incorporate images and establish references to other Content Fragments or digital assets, creating rich and interconnected content structures. Content Fragments also provide support for language workflows, facilitating the translation and localisation of content for global audiences.

Experience Fragments are fully realised content blocks that include both content and layout, effectively representing a self-contained portion of a webpage or a complete digital experience. These fragments are composed of one or more Adobe Experience Manager components, which can include elements, text, images and videos arranged according to a specific design and structure. A key advantage of Experience Fragments is their ability to be reuse across multiple pages and channels while preserving their intended visual presentation and structural integrity. Notably, Experience Fragments can themselves contain other Experience Fragments, as well as Content Fragments, allowing for the creation of complex and modular digital experiences.

Core characteristics of Experience Fragments.

Experience Fragments are characterised by their visual nature, meaning they explicitly define how the content should look and feel across different platforms. They are constructed using Adobe Experience Manager components and are based on predefined templates, ensuring consistency in design and functionality. These fragments support the creation of variations tailored to specific channels, target audiences or particular use cases, allowing for the nuanced delivery of experiences. Experience Fragments can be seamlessly integrated into Experience Manager Sites pages or delivered to external applications and third-party platforms via Experience Manager Content Services and API pages. To maintain consistency, the various instances of an Experience Fragment stay synchronised with their source using Experience Manager Sites’ Live Copy functionality.

https://video.tv.adobe.com/v/3426926?quality=6&end=nothing&learn=on&captions=eng

The versatility of Content Fragments and Experience Fragments is evident in their diverse application across various digital scenarios.

Content Fragment examples.

• Product descriptions: A product description created as a Content Fragment can be reuse consistently across a website or a mobile application, so product information stays uniform across channels.
• Blog posts and articles: The main body of a blog post or article can be managed as a Content Fragment, enabling consistent formatting and metadata across various layouts and websites.
• Customer testimonials: A collection of customer testimonials can be created and managed as Content Fragments and easily integrated into various pages of a website to build trust and credibility.
• Call-to-action messages: Different versions of call-to-action messages, tailored to specific campaigns or audience segments, can be efficiently managed as Content Fragments and deployed across relevant touchpoints.
• Author biographies: Information about authors can be stored in Content Fragments and displayed consistently across multiple articles or sections of a website.

Experience Fragment examples.

• Website headers and footers: Consistent headers and footers, including navigation links and branding elements, can be created as Experience Fragments and reuse across all pages of a website for a cohesive user experience.
• Promotional banners: Eye-catching promotional banners with specific designs and messaging can be developed as Experience Fragments and easily placed on various pages or channels.
• Product showcases or teasers: Sections showcasing featured products or teasers for new offerings can be created as Experience Fragments and reuse on different landing pages or sections of a website.
• Social media posts: Pre-designed templates for social media posts, including images and text, can be created as Experience Fragments and quickly adapted for different platforms.
• Campaign-specific landing-page sections: Specific content blocks for marketing campaigns, with tailored layouts and messaging, can be developed as Experience Fragments and deployed on relevant landing pages.
• Personalised content blocks: Variations of Experience Fragments can be created to deliver personalised content to specific audience segments based on their preferences or behaviours.