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ADOBE FIREFLY SERVICES
Streamline production of asset variants for faster, personalised marketing.
Accelerate repetitive, time-consuming asset production tasks with Adobe Firefly Services, a comprehensive collection of Adobe’s generative AI and creative APIs. Speed up time to market and power highly relevant experiences across audiences, markets, channels and formats.
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More assets, less effort, better results.
Boost creativity and tackle high-volume projects with Firefly Services.
- Campaign refreshes
- AI-driven experiences
- Production efficiency
- Content localisation
- Content personalisation
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Accelerate campaign refreshes by streamlining repetitive tasks.
Quickly produce large quantities of asset variants and keep marketing up to date, without overburdening your creative team.
- Easily resize assets for any channel or platform.
- Effortlessly place product shots into realistic settings and backgrounds with the Object Composite API.
- Quickly update seasonal campaigns with Firefly-generated imagery and ensure content is on-brand with the Customised Models APIs.
- Seamlessly composite 3D digital twins into a variety of campaign backgrounds with the Substance 3D API.
Create unique user experiences that impress.
Deliver personalised brand interactions powered by AI, while ensuring transparency and trust.
- Increase engagement by building individual, customised experiences.
- Keep content on brand in every interaction with the Adobe Firefly Custom Models API.
- Assert authorship, ensure content integrity and build trust across digital channels with Content Authenticity APIs.
Streamline production tasks and decrease repetitive work.
Add Firefly Services to any creative workflow and cut time on routine tasks.
- Reframe videos with ease with reframe video APIs that let you quickly track specific subjects across every shot and aspect ratio. You can also add branded motion graphic overlays with the dynamic graphics render API.
- Create and edit masks for complex photographs of people and objects with the Adobe Photoshop masking APIs, making follow-up edits on finer details significantly easier.
- Import and integrate relevant data to accurately generate product catalogues, in-store marketing and more with the Adobe InDesign API.
- Enhance image quality in seconds. Instantly improve low-resolution images with the Upscale API to deliver crisp, high-impact visuals across every channel.
Localise assets and videos to increase marketing reach.
Go global with fast, easy-to-use localisation that scales.
- Save time and effort using AI-generated location backgrounds instead of creating local variants from scratch.
- Create geo-specific B-roll in seconds. Use the Generative Video API to produce B-roll tailored to different regions.
- Speak your customer’s language — literally. Translate and Lip-Sync APIs instantly localise video content, helping you better connect with global audiences.
Personalise assets and videos to connect with customers.
Give your teams the ability to quickly create unlimited asset variations to help them tailor content to diverse audiences and segments.
- Generate Firefly asset variations without overwhelming your creative production teams.
- Incorporate segment-specific messages with relevant images into Adobe Photoshop templates to personalise ads at scale.
- Generate and test more assets to enhance campaign performance.
Streamline your workflows with Firefly Services.
Tap into 30+ generative and creative APIs designed to scale and optimise content for modern marketing.
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Generate content that is commercially safe.
Create assets with confidence using Firefly generative AI.
Generate content that is commercially safe.
Create assets with confidence using Firefly generative AI.
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Eliminate repetitive production work.
Produce assets and refresh content faster and more efficiently than ever.
Eliminate repetitive production work.
Produce assets and refresh content faster and more efficiently than ever.
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Streamline end-to-end production workflows.
Accelerate content production, from creation to assembly, for multiple channels and formats.
Streamline end-to-end production workflows.
Accelerate content production, from creation to assembly, for multiple channels and formats.
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Maintain high-quality and control.
Non-destructive output files protect your content and make last-minute edits a breeze.
Maintain high-quality and control.
Non-destructive output files protect your content and make last-minute edits a breeze.
Generative workflows to scale video, photography, 3D compositing and more.
- Accelerate video workflows for engaging content. Streamline production and deliver standout videos. From repurpose for different channels to editing overlay content at scale, cut the time and effort spent on variations so you can focus on creating more content.
- Place products in scenes that speak to your audience. With 2D and 3D object compositing APIs, you can transform any product image into a polished, on-brand scene using a simple prompt. Colours, lighting and shadows adjust automatically for a photorealistic look — no extra shoots or editing required.
- Ensure your content is always on-brand. From consistent character designs to perfectly aligned campaign visuals, you can generate on-brand content by training Customised Models with your own assets. Leverage the Customised Models APIs to generate on-brand assets at scale directly in your creative workflow.
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Adobe’s responsible approach to AI.
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Jump-start your production tasks with Firefly Creative Production.
Accelerate asset production with out-of-the-box workflows and a no-code interface.
- Quickly remove image backgrounds and replace them with uploaded images or single-colour backgrounds.
- Resize or crop image assets to standard marketing sizes and aspect ratios.
- Apply professional-grade colour adjustments such as exposure, contrast and tone corrections across large batches of images.
Questions? We have answers.
What enterprise support and consulting services are available for Firefly deployment?
Adobe provides dedicated professional services and solution consulting to support Firefly deployments. These experts help build proof-of-concepts, configure Adobe Firefly Custom Models, map integration workflows and ensure success through training and adoption strategies.
Are there managed services for continuous optimisation of Firefly AI workflows?
Yes. Adobe offers managed services designed to support ongoing Firefly usage and optimisation. Engaged teams, including customer success strategists, stay involved post-launch to refine use cases, update models and drive adoption across workflows.
Can Adobe provide customised service level agreements (SLAs) for Firefly enterprise customers?
Yes. Adobe offers enterprise-grade success plans and SLAs, often customised per organisation needs. These agreements include priority support, named support engineers and rapid response times tailored to enterprise SLAs.
What Firefly integrations and APIs are available for enterprise content workflows and automation?
Adobe Firefly Services provide RESTful APIs — such as Generate, Translate, Lip‑Sync, Reframe and Firefly Custom Models — that can be embedded into content pipelines, marketing systems and enterprise creative workflows.
Can Firefly Services be used to automate template-based creative production at scale across teams and campaigns?
Yes. Firefly Services enable enterprises to automate template generation, image variation, localisation and asset iteration at scale— supporting campaign refreshes and variant production across markets.
How can Firefly help support localisation workflows and multilingual content strategies enterprise-wide?
Firefly Services include translation and lip-sync APIs that support localised video and image creator workflows, accelerating global campaign delivery from a single template.
Is there support for integrating Firefly Services with third-party Digital Asset Management (DAM) or Content Management Systems (CMS)?
Yes. Enterprises can connect Firefly Services to existing DAMS or CMS platforms — both Adobe and third party — via API integration to centralise generated assets and maintain brand control.
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cardTitle
Unlocking faster, personalised marketing.
Description
Discover how Firefly Services can speed up time to market and deliver highly relevant experiences across audiences, channels and formats.
cardDate
2025-03-28
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caas:content-type/product-page,caas:products/firefly