Feel confident creating content with Firefly generative AI models, knowing they’re safe for commercial use. Customers on qualifying plans are eligible for IP indemnification for generated content (terms apply).
Firefly is embedded directly into the tools creative and marketing teams use every day, reducing process bottlenecks that impede creativity and marketing agility.
Create assets that are unique to your brand by centrally developing templates, libraries, and custom versions of Firefly and sharing them across teams.
Firefly was built to enhance human creativity and help teams bring their ideas to life across formats.
“Adobe has been a firehose of innovation bringing generative AI solutions to commercial content creation. Adobe, more than any other marketing or GenAI provider, anticipated and solved the most pressing issues that make public GenAI content creation tools nonstarters for major brands.”
Gerry Murray, IDC, December 2024
“Adobe has been incredibly successful thus far. It very much painted a vision for the future with developing a commercially viable service for generative AI.”
Jay Pattisall, Forrester, March 2024
“Adobe Firefly brings a governed, predictable, and secure GenAI to the unpredictable world of GenAI applications. Adobe has done a lot of work in ethical AI, responsible AI, and the ability to provide a transparent and validated approach to content provenance.”
Andy Thurai, Vice President and Principal Analyst, Constellation Research Inc., September 2024
The AI Inflection Point: How to adopt AI responsibly in your organization.
Beyond Human Limits: The Future of Creative Content with GenAI Inside
How Generative AI is Unlocking Creativity.
Our approach to generative AI with Firefly
Firefly fact sheet
Our commitment to AI ethics
Adobe AI overview
Firefly uses commercially-safe datasets, including licensed and public domain content where copyright has expired, and does not train on customer data. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. The CAI is a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance. Enterprise users can enforce brand safety by deploying Firefly Custom Models trained on approved assets, and Firefly also supports Content Credentials, which attach origin and editing metadata to every AI-generated file for transparency and review.
The current Firefly generative AI models were trained on licensed content, such as Adobe Stock, along with public domain content where copyright has expired.
Adobe offers Custom Models, which are ways for creators to train the models with their own assets, so they can generate content that matches their unique style, branding, and design language without the influence of other creators’ content.
Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.
For features without the beta label, you can use outputs generated from Firefly in your commercial projects. For features that are in beta, you can use the outputs generated from Firefly for your commercial projects unless explicitly stated otherwise in the product.
As with the use of all Creative Cloud products and services, Firefly outputs cannot be used in an illegal manner (including to infringe or violate the rights of others) or in connection with creating, training, or otherwise improving AI and machine learning models. Learn more
