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ADOBE JOURNEY OPTIMIZER

Adobe Journey Optimizer pricing and packaging.

We built a package that’s right for your business, no matter the size.

Take advantage of advanced capabilities, such as real-time profiles and audiences, offer decisioning and real-time one-to-one or one-to-many experiences, with packages designed to meet your business needs.

Select

The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices or screens.

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Prime

Everything the Select package offers — plus expanded journey management and real-time segmentation capabilities designed to reach growing audiences with greater speed and accuracy.

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Ultimate

The most powerful enterprise journey management package that adds advanced road-mapping features, such as offer decisioning and more AI-powered tools — all in a single solution.

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Features

Select
Prime
Ultimate
Unified Customer Profile and Audience Orchestration
Journey Orchestration Canvas
Campaigns (Batch and API)
Outbound Communications (Email, SMS, App Push, ...)
Email Deliverability and Reputation Management
Dynamic Content and Message Personalisation
Digital Asset Library
Preview, Simulation and Proofing
Landing Pages and Subscription Management
Geofencing and location-based engagement
Send-time optimisation
Insights and Reporting
Real-time event-based one-to-one journeys
Inbound Engagement (API, Web, Mobile In-App, ...)
Rapid Delivery App-Push (burst mode)
Omnichannel Offer Library
Rules-based and Formula-based Next Best Offer
AI/ML Models for Next Best Offer

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