Adobe Mix Modeler Features
Marketing scenario planning
Use marketing scenario planning and forecasting features to quickly and efficiently generate, compare and monitor marketing plans — empowering faster and more confident marketing investment decisions.
Marketing plan builder
Give marketers the flexibility to customise AI-driven scenario plans tailored to their specific goals and constraints.
- Plan parameters. Define plan parameters, such as flight dates, total budget, optional channel budget constraints and the model to be used as the foundation for your plan.
- Plan interface. Create, view, manage, duplicate or edit your plans within an intuitive, self-serve interface.
- Goal-based planning (coming soon). Define target marketing goals — such as revenue, ROI or order target — and get a recommended budget and optimised plan based on your timeframe.
- Portfolio planning (coming soon). Apply customisable weights to multiple marketing objectives for optimised and balanced spending across regions, products or business lines, letting you meet several goals simultaneously.
Plan recommendations
Get AI-powered recommendations for the most efficient spend allocation to maximise business outcomes. nd allocation to maximise business outcomes.
- Response curve visualisations. View marginal response curves per channel to understand spend efficiency and identify areas for reductions to improve ROI.
- Predicted outcomes and granular breakdowns. Get predicted business outcomes — such as revenue, ROI or volume orders — based on recommended channel spend plans and CSV downloads, with granular weekly execution.
Plan comparison
Generate and compare plans for different business scenarios to determine which proposed marketing mix delivers the most impactful outcomes against your business priorities.
- Comparison dashboards. View selected plans side by side in a user-friendly interface that includes plan details, channel breakdowns, visualisations and forecasted results.
Performance-to-plan reporting
Quickly optimise marketing programmes with the ability to see ROI performance and insights for your activated plans and campaigns.
- Campaign data ingestion. Use model insights, which are continuously updated as campaign spend and performance data comes in, so marketers can be confident that investment decisions are optimised for maximum ROI.
- Forecast comparisons. View live performance alongside predicted results for immediate, actionable insights and opportunities for optimisation.
Learn how to use marketing scenario planning features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
