Publishers

Scale advertising revenue and strengthen relationships with brands by providing premium audiences for campaign targeting. Adobe Real-Time CDP Collaboration lets publishers — from connected TV to commerce media — connect with top brands in a user-friendly, privacy-centric environment to combine first-party audience data for joint analysis and activation — without having to invest in resource-intensive clean rooms workflows.

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Merchandise your audiences for incremental revenue.

Join a visual catalogue within Real-Time CDP Collaboration to connect with advertisers so they can easily discover and activate your premium audiences. Innovative technology helps minimise data movement and protect customer privacy. This lets you showcase your audiences in a secure and privacy-centric way to inform your advertiser campaign planning and drive incremental revenue opportunities.

Collaboration connections. Use a visual catalogue to connect with leading brands or invite them directly to promote collaboration within the application.
Secure data access. Enable secure connections to read audience data directly from your preferred data warehouses, clean rooms, cloud storage or Adobe systems — without moving or commingling any underlying raw customer data.
Audience overlaps and insights. Give brands transparent audience insights and overlap reports using desired attributes to support campaign planning and encourage ongoing investment.

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Support audience activation at scale.

Strengthen your business relationships with brands by supporting direct activation of their selected audiences across your owned channels.

Audience delivery. Deliver brand-selected audiences for downstream activation directly in Real-Time CDP or other endpoints of your choosing.
Partner ID support. Leverage third-party identifiers of choice to power audience overlap insights, expand reach and improve audience precision.
Audience modelling.* Use brand-provided audiences to model look-alike audiences within minutes, including visibility into the model factors.

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Power campaign insights for brands.

Optimise campaigns with actionable performance metrics and insights, surfaced through on-demand and automated reporting.

Access performance data. Leverage cloud storage connectors to read advertising logs from desired systems to guide performance and measurement insights.
Campaign performance reports. Use marketer-friendly dashboards to configure on-demand visualisations of key campaign performance metrics — such as impressions, reach and frequency.
Attribution reports. Enhance campaign insights and add value for brands by integrating your ad logs with advertiser-provided conversion data. This lets you provide brands with optimisation recommendations and audience conversion insights for future campaigns.
Deliver differentiated insights. Quickly and easily make campaign performance data and metrics accessible for brands to inform new and next-best campaign opportunities.

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