Break down data silos and build up meaningful personalisation.
Customer expectations have changed. If you serve them a generic, one size doesn’t fit all experience, they’ll resist. And they’ll leave.
That’s why you have to reach across all marketing touchpoints to serve the right, targeted experience. To show your customers that you know who they are — or who they want to be. To give them relevant recommendations, offers that resonate and personalised journeys that lead them to the satisfying destinations.
The problem is, you may not be equipped to build that kind of experience. You gather data from all of your channels, but data remains siloed, each set giving you only a partial view of each customer. You lack the technology to stitch insights together and use these holistic profiles to give one-to-one, personalised experiences. So, ultimately, your customers head for greener, more personalised pastures.
Read the Personalisation Playbook