Best practices for people-based destinations and identity resolution strategies    



On-demand webinar  | 40 min | Free of charge


Summary


Join us for an introduction to Adobe Audience Manager’s latest feature, People-Based Destinations, to enable activation in people-based environments for audience targeting, personalisation, and suppression based on hashed identifiers.

We will also explore Profile Merge 3.1 which adds a people metric to Adobe Audience Manager’s leading identity management tool.

Why attend this webinar?

This session will allow you to estimate, measure and share audiences using multiple levels of identity including person and household to accurately define audiences systems that operate using these level of identity:

  • Push custom audiences to Facebook, Instagram and LinkedIn
  • Target a person or household based on their behaviour across all of their devices
  • Accurate reporting and delivery across real-time and batch systems
Intended audience
  • Marketing decision makers and practitioners
  • IT decision makers and practitioners
  • Customer Experience
  • eCommerce
  • Digital


Speaker

Sundeep Malik

Sundeep Malik
Solution Consultant,  Adobe 
Sundeep's Linkedin

Sundeep Malik is a Solution Consultant at Adobe. He brings 14 years of industry expertise mainly in the area of Digital Marketing. Sundeep is passionate about the topic of omni-channel personalization and has spent the last many years helping customers get onto the omni-channel personalisation journey using Adobe Experience Cloud solutions like Adobe Campaign, Adobe Target and Adobe Audience Manager.

Biren Balakrishnan

Biren Balakrishnan
Senior Solution Consultant, Adobe

Biren is a Senior Solution Consultant for the APAC Experience Business. In his role, Biren helps customers and partners understand how Adobe can digitally transform their business by connecting content & data through the Experience Cloud to deliver great experiences at scale.

Biren has been with Adobe for 6 months but has wide industry experience across many solutions specialising in Advertising, Data and Tracking. He is a member of the IAB SEA & India - Analytics Committee, helping to evangelise use of Digital Analytics across the region. Outside Biren has a keen interest in food, travel and science.

Attend the webinar now