We know you need to make the best decision possible. As you compare Adobe Campaign against other options, get a clearer view of the ways we have separated our product from others in the market.
Get our free guide on the top evaluation criteria when selecting an email marketing solution.
Email service providers.
See how Adobe Campaign competes with email service providers by expanding what you can do with email in the context of broader campaign and experience management.
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The competition |
Adobe Campaign |
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Email marketing |
ESP segmentation and delivery are often handled separately, and data loading and reporting can be manual and inefficient. |
We position email within your greater cross-channel campaign management program. Beyond email delivery, you can build and share audiences, automate workflows, and analyze the full impact of email on your customers and other marketing channels. |
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Unified Customer Profiles |
Doesn’t give you autonomy over your own data to create unified profiles. |
Own and access your data and improve your email marketing program by connecting to multiple data sources for enrichment, improved targeting, and personalization. Adobe Campaign makes it easy to share segments and audiences across your organization and to do cross-channel reporting to understand what sorts of messages resonate best. |
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Flexible service models |
Limited options. |
Work with Adobe on a full-service or self-service model with a wide array of consulting and coaching packages. Or pick from our global network of specialized partners to support or operate your email marketing program. |
Select |
Prime |
Ultimate |
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If you're an enterprise that has ... |
An emerging analytics practice |
A mature analytics practice |
An advanced analytics practice |
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Ad hoc analysis with Analysis Workspace |
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Rules-based attribution |
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Offline data integration |
3 |
15 |
200 |
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Advanced segmentation with Segment IQ |
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Anomaly detection |
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Contribution analysis |
10 Tokens (Runs) |
20 Tokens (Runs) |
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Additional predictive tools |
Optional |
Optional |
Optional |
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Algorithmic attribution |
Optional |
Optional |
Optional |
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Pricing |
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Adobe Analytics Select |
Adobe Analytics Prime |
Adobe Analytics Ultimate |
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Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Prime
Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.
Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.
The competition
ESP segmentation and delivery are often handled separately, and data loading and reporting can be manual and inefficient.
Adobe Campaign
We position email within your greater cross-channel campaign management program. Beyond email delivery, you can build and share audiences, automate workflows, and analyze the full impact of email on your customers and other marketing channels.
The competition
Doesn’t give you autonomy over your own data to create unified profiles.
Adobe Campaign
Own and access your data and improve your email marketing program by connecting to multiple data sources for enrichment, improved targeting, and personalization. Adobe Campaign makes it easy to share segments and audiences across your organization and to do cross-channel reporting to understand what sorts of messages resonate best.
The competition
Limited options.
Adobe Campaign
Work with Adobe on a full-service or self-service model with a wide array of consulting and coaching packages. Or pick from our global network of specialized partners to support or operate your email marketing program.
Cross-channel campaign management systems.
Why cross-channel campaign management is better when it's part of the Adobe Experience Cloud.
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The competition |
Adobe Campaign |
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Cross-channel campaign management |
Separate systems are often required for segmentation, delivery, and measurement. Manual list selection and siloed data hinders speed and collaboration. |
Our solution is one of the original cross-channel campaign management systems and we continue to improve and invest in it. We offer flexible technology with support for mobile, web, and native email, as well as offline and custom channels. |
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Integration with Adobe Experience Cloud |
Limited. No productized integrations. |
Our solution integrates with Adobe Experience Cloud to bring everything from audience insight and analytics to advertising and personalization to your cross-channel campaigns. |
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Integration with Adobe Creative Cloud |
Not available. |
You already create and share assets in Dreamweaver. Now easily integrate them into Adobe Campaign. |
The competition
Separate systems are often required for segmentation, delivery, and measurement. Manual list selection and siloed data hinders speed and collaboration.
Adobe Campaign
Our solution is one of the original cross-channel campaign management systems and we continue to improve and invest in it. We offer flexible technology with support for mobile, web, and native email, as well as offline and custom channels.
The competition
Limited.
Adobe Campaign
We’ll adapt to the data or compliance needs of your organization or industry. Deploy Adobe Campaign via a hosted, hybrid, on-premise, or managed services architecture, with multiple hosting options, ranging from Azure to AWS.
The competition
Limited. No productized integrations.
Adobe Campaign
Our solution integrates with Adobe Experience Cloud to bring everything from audience insight and analytics to advertising and personalization to your cross-channel campaigns.
The competition
Not available.
Adobe Campaign
You already create and share assets in Dreamweaver. Now easily integrate them into Adobe Campaign.
How analysts think we compare
“With all of our customer information in one place with Adobe Campaign, we can better identify marketing opportunities across channels and monetize that data through our digital advertising.”
Luca Crisà, CRM Digital & Campaign Manager, RCS MediaGroup
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All benefits
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