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Image illustrating how Adobe connects publisher and brand data to drive growth in a fragmented media landscape.
Image illustrating how Adobe connects publisher and brand data to drive growth in a fragmented media landscape.

MEDIA AND ENTERTAINMENT USE CASE

Unlock audience monetization with data collaboration.

In a crowded and fragmented digital ad market, media and entertainment companies need modern solutions to engage audiences and drive results. Adobe enables effective data collaboration between brands and publishers to unlock value from audience data and improve the relevance and accuracy of your advertising and co-marketing strategies.

Image illustrating how Adobe connects publisher and brand data to drive growth in a fragmented media landscape.

Reach high-value audiences with privacy-first data collaboration.

Image showing Adobe’s approach to maximizing campaign impact by connecting 250K viewers across CTV, digital, and retail platforms.

Unlock new channels. Maximize audience impact.

Digital advertising is redefining how brands engage with consumers, particularly on connected TV (CTV) and retail platforms. Adobe helps you find and engage valuable customers across emerging channels — such as CTV, digital audio, walled gardens, and DSPs — while maximizing your impact.

  • Extend your reach, improve campaign performance, and drive more efficient ad spend through streamlined data collaboration.
  • Increase collaboration between brands and trusted publishers in a centralized, privacy-centric environment.
  • Activate precise audience segments, retarget viewers, promote content, and co-market with complementary brands.

Learn about Real-Time CDP Collaboration for brands

Expand advertising revenue and cultivate stronger brand relationships.

Unlock new revenue by merchandising your streaming, sports, or live entertainment viewership. Adobe provides a user-friendly, privacy-centric customer data platform that helps you collaborate with trusted brand partners.

  • Leverage the platform to empower trusted brand partners to easily discover and activate campaigns targeting your premium audience segments.
  • Showcase your audiences and their traits to advertising partners to inform their campaign planning, justify ad spend, and encourage ongoing investment.

Learn about Real-Time CDP Collaboration for publishers

Visual highlighting how publishers use Adobe to activate premium audience segments through secure brand collaboration.

Logo of NBCUniversal.

“Advertisers are looking for both reach and performance. We see Real-Time CDP Collaboration as a key part of our strategy to drive effectiveness for our partners. Through this partnership, we have been able to deliver a 2x lift in efficient conversions, 10x better match rates, and 90% lift in campaign performance.”

Stéphane Krzywoglowy, Senior Vice President, Ad Product, Customer Solutions, Advertising and Partnerships

NBCUniversal

Read NBCUniversal’s story

Dive deeper into what Adobe can do for your media and entertainment organization.

Content as a Service v3 - media-and-entertainment - Wednesday, December 3, 2025 at 15:42

CardTitle
Grow media audiences and ad revenue.
CardDescription
Brands and publishers can unlock new revenue and extend reach with privacy-first data partnerships using Adobe Real-Time CDP Collaboration.
CardImage
cardDate
2025-05-30
ContentType
caas:content-type/industry
Tags
caas:content-type/industry, caas:industry/media-and-entertainment

Let’s talk about how Adobe can make media and entertainment experiences more personal.

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Illustration showing how personalized cross-channel engagement impacts audience conversion rates and retention.