Analytics that give you actionable insights. Not just canned reports.

Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences.

Adobe Summit

Introducing 21 must-see sessions - the Best of Adobe Summit On Demand.

Get free access to the Analysis Workspace sandbox.

Explore Adobe Analytics through the lens of Analysis Workspace by accessing our unique sandbox environment.

Benefits of Adobe Analytics

  • Start with web analytics.
    We give you faster results. Collect streaming web data thanks to the power of Adobe Experience Platform for faster analysis and insights everyone can immediately act on.
  • Attribution is key.
    We open the door to better decision-making. Use powerful attribution from paid, owned, and earned media to see behind each conversion and invest accordingly.

Want to integrate even more data sources at enterprise scale? Customer Journey Analytics gives you the most complete analytics ecosystem.

Analytics make it personal.

Get the insights to deliver personalized experiences at scale. Adobe Analytics allows you to get real-time insights to find the deepest, most actionable views into helping your customers.

Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a row.



Adobe Analytics + Adobe Target.

Integrate your analytics, experimentation, and personalization tools so you can use your Adobe Analytics data as the single source of truth for A/B tests, personalization strategies, and the rest of your targeting.

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