ADOBE ANALYTICS
Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more.
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Benefits
Start with web analytics.
Use award-winning tools to turn vast streams of web data into insights that everyone can act on.
Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.
Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.
Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
Learn how Adobe can help you deliver great digital experiences.
Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.
Say hello to a Leader in customer analytics functionality.
Leading customer journey analytics that in our opinion take Adobe analytical functionality to another level. Read The Forrester Wave: Customer Analytics Technologies, Q3 2020 to see how our advanced capabilities help improve digital experiences.
Success stories
See your business thrive in a cookieless future.
Read Thinking Beyond the Third-party Cookie to learn how to navigate a new world of user data.