Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.
Explore Experience Platform
Create powerful customer profiles
Bring in data from multiple sources to create and enhance real-time customer profiles.
Make data more easily understood through standardised XDMs and data validation.
Use your real-time customer profiles to start personalising experiences.
Activate profiles across devices and channels with our dynamic identity graphs.
Enrich data to uncover insights
Streamline data analysis with customised, imported or out-of-the box data science models.
Run machine learning models at a central omnichannel data source to get insights faster.
Perform SQL query analysis with data from multiple channels and platforms.
Visualise data using built-in integrations with BI tools.
Integrate with an extensible platform
Connect with an open platform to start fast and advance into the future.
Enhance product performance by building new services and customised cloud applications.
Connect non-Adobe products and destinations through REST APIs.
Extend Experience Platform into your own environments and data lakes.
Deliver experiences faster
Look up and activate customer profiles and segments in milliseconds in any system.
Audit your tags to maintain personal, timely, consistent experiences across channels.
Send data to our real-time, global Edge Network and then to any solution in any format.
Bring in location data to deliver the right experience to the right person at the right time.
Build customer trust
Ensure your data is used in line with usage constraints like privacy, contracts and policies.
Keep customer data safe with secure cloud tech from collection to storage and beyond.
Use personal data responsibly by respecting consumer privacy.
Support your privacy readiness in Adobe products.
What Platform can do for you
Experience Platform delivers powerful application services with unprecedented functionality.
Personalisation in real time
Activate real-time customer profiles for instant personalisation.
How Adobe Experience Platform works
Data is ingested by platform, standardised for intelligence and profile creation, then activated to any system — including Experience Cloud — in real time.
INTEGRATIONS
Expand value of your existing tech.
Because Experience Platform normalises data from both internal and external sources in real time, you can easily integrate your existing technology — like CRM — with Adobe Experience Cloud products to create the most comprehensive customer tech stack available.
INTEGRATIONS
Expand value of your existing tech.
Because Experience Platform normalises data from both internal and external sources in real time, you can easily integrate your existing technology — like CRM — with Adobe Experience Cloud products to create the most comprehensive customer tech stack available.
Deliver incredible digital experiences with a Leader.
Find out what makes Adobe a Leader in the 2022 Gartner Magic Quadrant™ for Digital Experience Platforms report.
Here’s your blueprint for building personalised customer experiences.
Read The Winning Playbook for Experience Personalisation.
Learn how Adobe Target can help you deliver great digital experiences.
Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.
Digital marketing in a post-cookie world.
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