Adobe Experience Platform

Put your data to work in real time.

Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Mac screen showing AEP unified profile map
Explore Experience Platform
Screenshot of Profile section on AEP.
Create powerful customer profiles
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Bring in data from multiple sources to create and enhance real-time customer profiles.

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Make data more easily understood through standardised XDMs and data validation.

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Use your real-time customer profiles to start personalising experiences. 

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Activate profiles across devices and channels with our dynamic identity graphs.

Screenshot of Sources section on AEP
Enrich data to uncover insights
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Streamline data analysis with customised, imported or out-of-the box data science models.

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Run machine learning models at a central omnichannel data source to get insights faster.

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Perform SQL query analysis with data from multiple channels and platforms.

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Visualise data using built-in integrations with BI tools.

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Integrate with an extensible platform

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Connect with an open platform to start fast and advance into the future.

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Enhance product performance by building new services and customised cloud applications.

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Connect non-Adobe products and destinations through REST APIs.

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Extend Experience Platform into your own environments and data lakes.

Diagram showing AEP delivering experiences faster.
Deliver experiences faster
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Look up and activate customer profiles and segments in milliseconds in any system.

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Audit your tags to maintain personal, timely, consistent experiences across channels.

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Send data to our real-time, global Edge Network and then to any solution in any format.

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Bring in location data to deliver the right experience to the right person at the right time.

Screenshot of an AEP showing a data governance policy violation modal.
Build customer trust
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Ensure your data is used in line with usage constraints like privacy, contracts and policies.

 

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Keep customer data safe with secure cloud tech from collection to storage and beyond.

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Use personal data responsibly by respecting consumer privacy.

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Support your privacy readiness in Adobe products.

A virtual event April 27–28.

Superstars and Super Sessions you can't miss.

Discover best practices and learn from top brands during two days of keynotes, sessions, and sneak peeks.

The Digital Experience Conference

Explore the future of customer experience.

Discover the latest innovations and best practices.

A free virtual event April 28

Summit is on — watch now.

Discover best practices and learn from top brands with 200+ keynotes, sessions and sneak peeks.

What Platform can do for you

Experience Platform delivers powerful application services with unprecedented functionality.

Behaviour-driven insights

Behaviour-driven insights

Analyse cross-channel customer interactions in one interface.

Personalisation in real time

Personalisation in real time

Activate real-time customer profiles for instant personalisation.

Customer journeys at scale

Customer journeys at scale

Create individual journeys that adapt to customer behaviour.

Intelligent optimisation

Intelligent optimisation

Build artificial intelligence into every workflow.


How Adobe Experience Platform works

Data is ingested by platform, standardised for intelligence and profile creation, then activated to any system — including Experience Cloud — in real time.

AEP Overview diagram

Build more complete
customer profiles.

Many brands struggle to wrangle customer data and get the insight they need to deliver personalised experiences across channels. Adobe Experience Platform gives you the tools to make it possible. Read the solution brief to learn how.


Learn how Adobe can help you deliver great digital experiences.

Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.

In 2020 we’re still a Leader Digital Experience Platforms.

Gartner released their 2020 Magic Quadrant for Digital Experience Platforms where Adobe was named a Leader and positioned farthest to the right for our completeness of vision. See what else the report says.

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What can Adobe Experience Platform do for your business?