ADOBE  EXPERIENCE  PLATFORM

Put your data to work in real time.

Adobe Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Explore Adobe Experience Platform
Screenshot of Profile section on AEP.
Create powerful customer profiles
Checkmark

Bring in data from multiple sources to create and enhance real-time customer profiles.

Checkmark

Make data more easily understood through standardised XDMs and data validation.

Checkmark

Use your real-time customer profiles to start personalising experiences. 

Checkmark

Activate profiles across devices and channels with our dynamic identity graphs.

Screenshot of Sources section on AEP
Enrich data to uncover insights
Checkmark

Streamline data analysis with customised, imported or out-of-the box data science models.

Checkmark

Run machine learning models at a central omnichannel data source to get insights faster.

Checkmark

Perform SQL query analysis with data from multiple channels and platforms.

Checkmark

Visualise data using built-in integrations with BI tools.

Screenshot of an Connections section on AEP.

Integrate with an extensible platform

Checkmark

Connect with an open platform to start fast and advance into the future.

Checkmark

Enhance product performance by building new services and customised cloud applications.

Checkmark

Connect non-Adobe products and destinations through REST APIs.

Checkmark

Extend Adobe Experience Platform into your own environments and data lakes.

Diagram showing AEP delivering experiences faster.
Deliver experiences faster
Checkmark

Look up and activate customer profiles and segments in milliseconds in any system.

Checkmark

Audit your tags to maintain personal, timely, consistent experiences across channels.

Checkmark

Send data to our real-time, global Edge Network and then to any solution in any format.

Checkmark

Bring in location data to deliver the right experience to the right person at the right time.

Screenshot of an AEP showing a data governance policy violation modal.
Build customer trust
Checkmark

Ensure your data is used in line with usage constraints like privacy, contracts and policies.

 

Checkmark

Keep customer data safe with secure cloud tech from collection to storage and beyond.

Checkmark

Use personal data responsibly by respecting consumer privacy.

Checkmark

Support your privacy readiness in Adobe products.

How Adobe Experience Platform works

Data is ingested by platform, standardised for intelligence and profile creation, then activated to any system — including Experience Cloud — in real time.

This flow chart shows how raw data ingested and prepped by Adobe Experience Platform becomes actionable.

This image includes company logos from Microsoft, servicenow, aws, salesforce, IBM, PayPal, Google, SAP and Oracle

INTEGRATIONS

Expand value of your existing tech.

Because Adobe Experience Platform normalises data from both internal and external sources in real time, you can easily integrate your existing technology — like CRM — with Adobe Experience Cloud products to create the most comprehensive customer tech stack available.

INTEGRATIONS

Expand value of your existing tech.

Because Experience Platform normalises data from both internal and external sources in real time, you can easily integrate your existing technology — like CRM — with Adobe Experience Cloud products to create the most comprehensive customer tech stack available.

Gartner Magic Quadrant for Digital Commerce 2022

Deliver incredible digital experiences with a Leader.

Find out what makes Adobe a Leader in the 2022 Gartner Magic Quadrant™ for Digital Experience Platforms report.

Here’s your blueprint for building personalised customer experiences.

Read The Winning Playbook for Experience Personalisation.

Learn how Adobe Target can help you deliver great digital experiences.

Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.

Gartner

Digital marketing in a post-cookie world.

Read Building Digital Resilience and learn how.

Related content


Let's talk about what Adobe Experience Cloud can do for your business.