Deeper data dives
To change internal perceptions about the value of digital data and expand the use of analytics to drive better decisions, save time and improve overall effectiveness, RS Components implemented Adobe Analytics Premium for digital transformation across the organisation.
As part of Adobe Analytics Cloud, Adobe Analytics is helping the organisation’s content, product and marketing teams use digital data to greater effect than they would traditional sources of data. The Analysis Workspace capability within Adobe Analytics allows business users to make better decisions quickly, for improved results.
RS Components uses Analysis Workspace to drive a self-serve model, which includes reusable templates. Users are trained on how to drag and drop varied types of information for analysis, from a customer’s last touch to the first touch and everything in between. As a result, business stakeholders can conduct cross-channel marketing attribution across online and off-line channels to gain a 360-degree customer view. Reports can be shared easily so that people understand how their products or marketing campaigns are performing.
“The flexibility in Analysis Workspace around attribution gives our marketers and digital advertising teams the measure of certainty they need,” says Morris.
Users who require more advanced analysis are able to tap the digital analytics team for assistance. Team members used to spend two weeks each month creating reports for each market. Now, they spend one day on reports, freeing them up to dive deeper into the data for more meaningful insights.
RS Components has also significantly increased adoption of Adobe Analytics over the company’s previous analytics tool. Now, 400 people use Adobe Analytics, compared to just 10 before, hitting 100% of the company’s user target.
“As an analyst, I couldn’t imagine doing my job without Analysis Workspace now,” says Morris. “It’s saved us so much time. What would take hours to pull together is now five minutes. We bring so much more value to the business.”