There’s nothing like a pandemic to make you step back and look at how you’re serving your customers. At Adobe, that meant rethinking how we could use our digital capabilities to better meet their changing needs. One way was with our online learning community, Adobe Experience League.
Online forums have always been a way for people to connect with peers around the world, and right now, we really need those connections. To make Adobe Experience League even more helpful during COVID-19, we curated sets of our most popular video tutorials so it was easier to find answers quickly. We posted a CXM playbook to help businesses through digital transformation. And we added Italian and Chinese to our list of supported languages — two areas deeply affected by the pandemic.
Furthermore, with our Adobe Summit presentations now online, we’ve added a wealth of new self-service resources on our website. “Posting all those videos created so much content to help with what our customers are experiencing,” says Mari Cross, vice president of Americas customer success at Adobe. “And it created an appetite for peer-to-peer conversations. Everyone is so interested in how others are handling COVID, and we’ve been able to pair companies together to exchange ideas.”