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Content Management Solutions
Create personalised experiences at enterprise scale with AI.
Adobe content management solutions — powered by agentic and AI — help enterprises orchestrate content, assets and data across every channel for optimised AI discovery and maximised performance at scale.
One foundation to manage, deliver and optimise content everywhere.
As AI reshapes how experiences are discovered, delivered and optimised, enterprises need a unified content foundation that scales personalisation and performance.
Create and manage content at scale.
Adobe Experience Manager Sites — now with AI agents — helps marketers and developers create, manage and optimise experiences across web, mobile, apps and emerging AI surfaces from a single, cloud‑native CMS.
- Hybrid, headless or headful CMS. Get page editor, Universal Editor and headless APIs (GraphQL and Content Fragments) in one system.
- Document-based authoring and Edge Delivery Services. Author content in tools your teams already use (Google Docs, SharePoint, Markdown), utilise native experimentation and deliver via Edge Delivery Services for top performance.
- Experience Hub. A centralised, persona‑aware home that gives authors, developers and admins a single starting point to access Experience Manager Sites, Experience Manager Assets and Experience Manager Forms.
- Sites Optimizer. Always‑on AI advisor that surfaces issues, including SEO, performance, accessibility, security and conversion, then recommends or automates fixes.
- Cloud‑native operations. Get auto‑scaling, global CDN and automated, non‑disruptive updates via Cloud Manager.
Discover, reuse and govern assets.
Adobe Experience Manager Assets centralise assets, automates governance and connects directly to Adobe Creative Cloud, Adobe Workfront, Experience Manager Sites, Adobe GenStudio for Performance Marketing. With Experience Manager Assets, enterprises have access to asset management capabilities like:
- Single source of truth for assets. Central library for images, video, documents, 3D/AR and rich media with smart collections, advanced and automated metadata and role‑based access.
- Generative AI‑powered discovery and enrichment. Use Smart Tags and AI‑generated metadata at ingestion to improve search, governance and asset reuse.
- Content Hub. A self‑service portal for internal teams and partners to discover, remix and download brand-approved assets with governance baked in.
- Dynamic Media. Create on‑the‑fly renditions, utilise personalisation templates and create shoppable, interactive media to activate across channels.
- Adobe and third-party integrations. Access assets directly from Creative Cloud applications, including Photoshop and Illustrator, as well as GenStudio for Performance Marketing, Workfront and third-party review and productivity solutions like Figma and Microsoft 365 so creatives, marketers and business users can work with approved assets without leaving their preferred tools.
Deliver fast, optimised experiences.
Always current, auto‑scaling and built for the edge. Adobe Experience Manager as a Cloud Service gives you a modern, cloud‑native foundation for Sites, Assets and Forms with Edge Delivery Services to deliver high‑performing experiences globally.
- Cloud‑native architecture. Composable services, autoscaling and a managed global content delivery network (CDN) come built into the system.
- Edge Delivery Services. Performance‑first delivery to drive top Lighthouse scores, built‑in experimentation and document‑based authoring increase engagement, conversion and speed to publish.
- Cloud Manager. A single, self-serve entry point allows your teams to create the environments they need to quickly deliver exceptional digital experiences.
- Security and compliance. Proactive and continual monitoring help protect customer data with digital experiences.
Automate, optimise and adapt with AI.
Experience Manager Sites, Experience Manager Assets and Experience Manager Forms utilise AI search and discovery and agent-driven recommendations and automation.
- Generate variations and AI copy assistance. Use generative AI to generate, localise and refine page copy and components in‑context, all guided by brand, audience intent and performance signals.
- AI foundation. Adobe Sites Optimizer, AI agents and an underlying AI layer power semantic search, content creation and optimisation recommendations—freeing teams to focus on strategy, innovation and outcomes.
- Alt‑tagging and accessibility. Auto‑generate alt text and accessibility metadata at scale.
- AI Assistant. Accessible in Experience Hub, Cloud Manager and Author UI, AI Assistant provides product guidance, “how‑to” answers and environment‑aware troubleshooting.
Adobe content management solutions are powered by:
Learn more about Adobe for Business content management solutions.
Frequently asked questions about content management.
How does Adobe’s content management solutions manage, deliver and optimise content everywhere?
Adobe Experience Manager brings it all together as one composable content system:
- Experience Manager Sites for experience and content management (headless, headful or hybrid).
- Experience Manager Assets (Prime and Ultimate) for enterprise digital asset management.
- Experience Manager Forms for digital enrolment and communications.
- Edge Delivery Services for performance‑first delivery at the edge.
A growing AI foundation, including AI Assistant and agents, reduce manual effort with automation while improving consistency, compliance and performance at scale.
- Sites Optimizer identifies high‑impact fixes across traffic acquisition, SEO, UX, forms and security.
- LLM Optimizer recommends changes to improve citations and brand presence in recommendations
- AI Assistant provides “how-to” answers from product knowledge, best practices and your environment context.
- Experience Production Agent automates page updates, content migrations and translations.
- Governance Agent checks brand, accessibility and security compliance at scale.
How does Adobe’s content management solution help enterprises create a unified content foundation that scales personalisation and performance?
- Create and scale millions of experiences from a single, governed source of truth.
- Reuse trusted content and assets across websites, apps, campaigns and AI agents.
- Deliver experiences optimised for SEO, GEO and conversion.
- Operate securely in the cloud with enterprise-grade governance.
What problems does content management software solve?
Content management software centralises digital assets, eliminating version chaos, siloed files and inconsistent branding. It streamlines how teams create, review, approve and publish content across channels.
How do enterprises use Adobe’s content management solutions?
- Scale high-performing global websites and apps. Enable brands and partners with centralised portals.
- Govern generative AI content with credentials, provenance and compliance.
- Deliver commerce imagery, 3D assets and video across channels.
What benefits does content management software provide?
It improves collaboration, speeds up time-to-market and ensures consistent, on-brand experiences. Teams gain better governance, easier reuse of content and clearer insights into what’s working.
How do companies manage content creation at scale?
Companies rely on structured workflows, reusable templates and role-based access within their content management systems. This lets many contributors work in parallel while still maintaining quality, compliance and brand standards.
What helps teams optimise content processes?
Automation (like approvals, routeing and publishing), analytics and clear governance models help teams refine and optimise content processes. Regularly reviewing performance data and adjusting workflows keeps content operations efficient and aligned with business goals.
title
Content management
CardDescription
Build, optimise and manage engaging websites, apps and forms using agile tools that make global personalisation easy.
cardDate
2021-04-15
cardImage
primaryTag
caas:content-type/solution
Tags
caas:content-type/solution, caas:cta/learn-more