As an innovative brand, simply adding online ordering for customers wasn’t enough. Instead, ASUS envisioned giving customers the ability to build their dream PC or laptop. SmartOSC developed an online tool for the new website where customers virtually assemble various components of their computer, place the order and have the final product delivered directly to their door: something unprecedented in the Singapore region. Behind the scenes, SmartOSC integrated Adobe Commerce with ASUS’ centralised CRM and order management system to sync customer information along with order and delivering status across all channels. This helps ensure service and retail teams can access details about the customer orders wherever and whenever for a seamless experience.
For ASUS, adding B2B e-commerce offered the perfect opportunity to simplify their revenue distribution to resellers. They started by introducing a partner programme that automatically makes payments received through the new site based on reseller product allocations. To enable this, SmartOSC integrated the resellers’ and distributors’ ERP system with Adobe Commerce. Resellers are assigned an individual product or product line for fulfilling orders and then receive the appropriate percentage of the sales for their assigned category, facilitated by the PayPal Parallel Checkout extension, which automatically splits customer payments.
To further support the commercial market, an enterprise team provides support via telephone or email through the site. Businesses that are interested in utilising ASUS products can also ‘partner’ with the company for exclusive access to industry discounts and unique selling terms reserved for B2B and B2B2C transactions. To extend their online service to businesses looking to purchase ASUS products, SmartOSC built an employee purchase plan that offered promotions. The programme incentivises local businesses to outfit themselves with ASUS products while providing greater access to discounts.