Scale Content Creation for Financial Services
Make it personal — deliver relevant experiences to every customer.
Accelerate your content supply chain with generative AI and intelligent automation to deliver personalised experiences at scale and meet every customer's financial needs. Adobe maximises your team’s efficiency by streamlining content creation, management and delivery — and automating your review and approval process.
Optimise your financial content supply chain with Adobe.
CONTENT CREATION
Create content for your customers’ unique financial needs.
Satisfy the ever-increasing demand for personalised financial advice — even for millions of customers — with generative AI built into Adobe solutions. With these tools, you can quickly build the diverse content required for every customer at every stage of the journey.
- Train custom generative AI models safely so marketers are empowered to create high-quality, on-brand images, copy and variations in almost an instant.
- Respond quickly to financial market shifts, emerging trends and changes in customer preferences by generating new creative materials for every channel, including social media, email and in-person environments.
- Increase experimentation and maximise ROI by effortlessly crafting, testing and refining content variations to uncover the most engaging combinations for your target audiences.
BRAND CONSISTENCY
Manage marketing assets across channels, business units and global regions.
It can be challenging for large and multi-regional organisations to manage the vast amount of content created across divisions, products, services and channels all while ensuring brand consistency. Adobe gives you a centralised solution that lets you manage millions of assets across teams and regions, all while ensuring brand consistency and quality, eliminating rework and accelerating time to market.
- Locate, edit, govern and deliver assets easily using digital asset management (DAM) powered by generative AI.
- Map metadata from creative briefs through delivery with AI-based smart tagging capabilities that automate workflows and support content identification for reuse.
- Integrate your DAM across your applications so you can directly search for and access content across your entire content supply chain.
AUDIT READINESS
Automatically archive legal and compliance reviews.
Adobe solutions automatically sync review status and comments between creative and work management applications. Stakeholders can review content using their tool of choice and reduce potential errors.
- Automate the archival process required for tracking so marketers can easily prove adherence during internal audits.
- Maintain content governance with enterprise-level controls such as share-link expiration, forensic watermarking, private projects, password-protected sharing and more.
“Within the first two years of our website transformation we spent much less time on redundant work, leading to greater efficiencies and saving about $2.2 million on personalised content delivery within a single marketing team.”
Therron Hofsetz, Head of MarTech Platforms, Engineering, Vanguard
Dig deeper into content creation and delivery.
