ADOBE EXPERIENCE MANAGER SITES: PERSONALISATION
Personalise your digital properties.
Create, deliver and optimise tailored experiences for every customer.
The right content for each customer.
Adobe Experience Manager Sites empowers marketers with easy-to-use tools to deliver connected and personalised experiences to every customer without sacrificing speed.
Consistent personalised experiences across channels
A robust decisioning engine is essential to achieving personalisation. By seamlessly integrating with Adobe Target, Experience Manager Sites lets teams effortlessly export Content and Experience Fragments for targeted activities. They can then deliver personalised experiences consistently across channels using a neutral JSON format that is natively available.
Sunbelt Rentals increased site updates by 6x to support its multichannel strategy.
Content delivery for omnichannel efforts
Deliver the right experience — regardless of the front end — with both headless and headful delivery options available out of the box. Teams can efficiently manage, edit and repurpose structured content across channels and audiences using Content Fragments. Built-in functionality to boost web metrics results in top Google Lighthouse scores and better SEO. It also ensures high page-load speeds, leading to more conversions and an improved user experience.
Genting Malaysia expedited time-to-market from days to hours by optimising content delivery.
Experimentation for optimised experiences
Create impactful experiences by understanding audience preferences through granular content insights. The built-in A/B testing features let teams quickly optimise site design and content. Real User Monitoring (RUM) tracks and analyses user interactions in real time, validating experiences and measuring impact.
By personalizing and optimizing their site structure, Cox Communications grew digital sales by 50%.
“We’ve had the vision of uniting the company and creating intuitive, easy customer experiences, but we haven’t had the mechanism to change it — until now.”
Monica Koedel
Senior Director, Digital Customer Experience, Cisco
Learn more about personalisation.
Content as a Service v2 - experience-manager-sites - Tuesday, 2 April 2024 at 14.35
