PERSONALISATION AT SCALE FOR MEDIA, ENTERTAINMENT AND TELECOM
It pays to personalise in the media, entertainment and telecom industries.
Personalisation at Scale: Media, Entertainment and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment and telecom (MET) firms to accelerate the adoption of personalisation programmes. Learn more in this Adobe-commissioned Forrester Consulting research study.
For MET firms, the time is now to consistently deliver personalised customer experiences.
Forrester’s research delivers key findings into personalisation efforts, such as how:
- Most customers want to be delighted by personalised experiences, yet only 18% of B2C customers said MET firms are meeting their expectations.
- From an internal perspective, MET personalisation programmes are exceeding expectations by 72% across customer lifetime value, cost savings and revenue.
- Relative to other industries, MET firms are excelling in areas including advanced data, content and omnichannel orchestration.
Want more than just industry trends? Get the 2022 Personalisation at Scalestudy.
Uncover the trends driving personalised experiences in 2022 — and how you can stay one step ahead.