GROW QUALIFIED PIPELINE FOR HIGH TECH
Build more pipeline and close more business deals.
Whether you sell software, hardware or services, your buyer isn’t just one person — it’s a group. Adobe helps you intelligently identify and engage buying group members and accounts at scale to accelerate pipeline velocity, generate more qualified pipeline and build potential opportunities.
Unlock powerful high tech use cases with Adobe solutions to exceed buyer expectations.
ORCHESTRATE BUYING GROUP JOURNEYS
Intelligently create and engage buying groups with personalised experiences.
The ability to identify and engage active buyers delivers high returns for revenue teams. With AI and automation, you can easily qualify and engage buying groups, strengthen marketing and sales alignment and accelerate revenue growth.
- Leverage AI and unified data to create, acquire and engage buying groups so you can convert more accounts from trials to subscriptions.
- Scale cross-channel engagement tailored to each buying group member with AI-assisted journeys that deliver product specs to engineers and value reports to financial leaders — all in one journey flow.
- Help sales teams prioritise the most valuable opportunities with marketing-qualified buying groups backed by AI-driven insights and actionable engagement summaries.
AI-POWERED CROSS-CHANNEL ENGAGEMENT
Attract, nurture and convert tech buyers with targeted cross-channel engagement.
Each of your buyers has unique needs — from a developer exploring technical webinars to the CIO seeking proven industry results. Industry-leading marketing automation from Adobe lets you nurture leads and automate personalised engagement across channels from a centralised hub.
- Use generative AI and an intuitive journey canvas to easily build and automate multistep campaigns that meet buyers across email, web, mobile, chat, events, webinars and more.
- Apply AI to adapt real-time content for each customer, predicting and delivering the most impactful experiences.
- Connect seamlessly with your CRM to integrate marketing and sales data, equipping sales teams with insights to personalise conversations around webinar attendance, spec sheet downloads or chatbot interactions
ACCELERATE BUYER JOURNEYS WITH CONVERSATIONAL AI
Qualify diverse buyers faster and boost conversions through personalised, AI- conversations.
Make AI-powered chat your always-on salesperson, ready to engage IT buyers, developers and procurement teams with tailored conversations. Deliver personalised, automated experiences that drive meaningful engagement and faster decision-making — whenever buyers explore your site.
- Provide customers with natural, contextual answers to pre- and post- sales questions about solution capabilities, product specs or support needs by training your chatbot on your product, marketing and sales materials.
- Personalise interactions based on lead, buying group and account attributes so conversations align with each person’s role and journey stage.
- Connect IT buyers to live agents if they need detailed specs or if a CFO needs deeper ROI information, streamline meeting scheduling and equip teams with AI-generated conversation summaries.
“We’ve been able to align our data and strategy to improve the customer experience, enrich the partnership between marketing and sales and ultimately drive more revenue.”
Jessica Kao, Senior Director of Demand Operations, F5
Dive deeper into what Adobe can do for your high-tech organisation.
Content as a Service v3 - grow qualified pipeline - Wednesday, 18 December 2024 at 14.03
