Adobe Customer Journey Analytics B2B Edition Features
Insights activation
Combine buying group insights with powerful activation and integrations to personalise experiences, boost efficiency and drive measurable ROI across all your B2B go-to-market programmes.
Book a demo | Book a demo Customer Journey Analytics B2B Edition
Audience publishing
Define and analyse audiences — including their traits and behaviours over time — to gather and share insights for activation across other Adobe Experience Cloud applications.
- Segmentation. Segment audiences based on specific actions of buying group stakeholders by applying multiple data filters simultaneously and analysing historical data.
- Audience sharing. Publish audiences for journey orchestration in Adobe Journey Optimizer B2B Edition or export to a variety of destinations using Adobe Real-Time CDP B2B Edition.
- Activation and refinement. Ingest journey performance results from your activated audiences to uncover deeper insights and refine strategies for enhanced personalisation.
Analytics dashboards
Equip your sales and marketing teams with cohesive account health and journey insights, accessible any time, anywhere. Empower rapid alignment and optimisations that enhance customer experiences and boost business outcomes.
- Mobile app scorecards. Easily retrieve critical reporting metrics from your mobile device, empowering timely decision-making and proactive responses.
- Multiple dashboards. Create multiple views to weave a comprehensive data story-identifying trends, successes and key areas for strategic focus.
- Customisation. Illustrate multi-step acquisition-to-conversion journeys, get better insights into your KPIs or add detail to reports using numerous visualisations and layouts.
Learn how to use insights activation features.
Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
