Adobe Audience Manager and IT.

Audiences are unique and they deserve unique experiences that are fast and secure. It’s easy to deliver those with Adobe Audience Manager. Look through these IT resources for Adobe Audience Manager, starting with our point of view on IT in the experience era and moving on to technical resources.

Resources for IT.


Learn the steps you need to take to get Adobe Audience Manager up and running.


Dig into the details of Audience Manager in our documentation.

Product security

Read about how Audience Manager takes steps to protect your data.

Adobe security

See how we keep your data and digital experiences secure.

Developers and Adobe

Learn about our thriving community of developers in Adobe I/O.

Adobe Analytics FAQs for IT.

How does Adobe Audience Manager handle Personally Identifiable Information (PII)?

Adobe Audience Manager is configured to reject most PII from customers. Audience Manager does accept records with PII data as long as that data is hashed or anonymised before being onboarded. Plus, Audience Manager strictly uses pseudonymous ID synchronisation methods when collecting web visitor data.

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How has Adobe Audience Manager been architected for scalability?

Adobe Audience Manager has a track record of handling millions of records on a regular basis, with some customers processing almost terabytes of data nightly. We’ve designed Audience Manager to support the monthly growth in data your business experiences. And during peak times, Audience Manager regularly handles 4 million requests a minute and typically operates with excess capacity of 3-10x at its regional data shops.

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How much effort is required to implement data collection in Adobe Audience Manager?

Adobe Audience Manager comes with a JavaScript library that enables live data collection of activity on your website, declared ID targeting to allow exchanging and synchronising user IDs from devices and browsers that don’t accept third-party cookies and third-party pixel synchronisation for retargeting. You can deploy Audience Manager directly onto your web pages simply with a tag management solution. And if you use Adobe Experience Platform Launch, your implementation will be even simpler.

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Do Adobe Audience Manager requests impact web page performance?

We’ve designed Audience Manager to minimise potential impact on your environment’s performance. Audience Manager has tested at an average latency of 5 milliseconds from the edge of our data centres. On average, Audience Manager handles 175,000 queries per second, but it has peaked at over 300,000 queries per second.

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For more frequently asked questions, read our conversation guide.

IT case studies.

Further reading for IT.

A DMP built for speed, security and scale.

Explore the details behind Adobe Audience Manager and see how we can help you to get the right experience to the right person at the right time.

Learn more about Adobe Audience Manager

Let’s talk about what Adobe Audience Manager can do for your business.