The do-everything digital asset management system (DAM)

Adobe Experience Manager Assets is a cloud-native DAM that lets you create immersive, personalised experiences for every channel and every screen. Its friction-free integrations with Adobe Experience Cloud and Adobe Creative Cloud products save you time, drive collaboration and increase productivity.

Digital asset management

Allow your creatives and marketers to focus on their strengths with a cloud-based solution that has an AI and machine learning backbone. It automates tedious processes and is the only DAM that lets you seamlessly scale and continuously innovate to meet the complex needs of your business.

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Native Creative Cloud integration

Give your teams the freedom to connect, create and collaborate faster and easier. Only Adobe Experience Manager Assets offers native connectivity across Creative Cloud apps and services — allowing your creatives to spend less time toggling between apps and your DAM marketers can approve and publish content faster.

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Asset automation

Automating time-consuming tasks and workflows is critical as the number of customer channels explodes, the amount of personalisation you’re doing continues to grow and the speed at which you work gets faster. In the IDC report The Business Value of Adobe Experience Manager Assets, respondents report substantial gains in content velocity, time to market and team productivity using Experience Manager Assets.

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Intelligent automation and delivery

Scale your personalised experiences with a fully functional asset machine that uses AI and Adobe Creative Cloud presets to let marketers create millions of asset variations and deliver immersive experiences from right within the DAM. And it helps reduce the number of touches assets needed to ensure brand look and feel, customise logos, create various banners and get experiences to market.

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Adobe Workfront integration

See the entire campaign process — from strategy and planning to creative, deployment and reporting — with seamless integration between Adobe Workfront and Experience Manager Assets. Teams can locate and use the assets they need when they need them. And marketing teams won’t waste time creating content that isn’t used — allowing them to focus on the right work.

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