You have mountains of customer data. And chances are, it’s stored across different systems, making it hard to really understand your customers. Real-Time Customer Profile, a part of Adobe Experience Platform and its unified, complete and centrally accessible profile can help you to start delivering the personalised experiences they expect.
Understand your customers.
Know your customers’ behaviours and attributes by tying all data — behavioural, transactional, financial and operational — complete customer profiles.
Enhance your personalisation.
Access profiles from Adobe Experience Cloud and other marketing solutions and use them to deliver the right experiences to the right people at the right moment.
Get all the data. And all the details.
Capture massive amounts of behavioural data but keep the freedom to attribute that data on granular levels to unlimited first- and third-party data sources.
Recency, not just frequency.
Pull in real-time data so your profile is always up to date and your insights are always relevant.
Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a row.
Data is the crucial foundation to enable real-time customer profiling. Collect data from various enterprise repositories, including CRM, first-party, third-party, e-commerce, off-line, loyalty, behavioural, web, email and social interaction data. Then cleanse and prepare that data for use in building enterprise data models.
A central customer profile is only useful when you start acting on the rich data it contains. With Real-Time Customer Profile, you can match identities, store profiles, segment audiences and more, so you can turn data into actionable insights. And start building data-driven personalisation.
