Marketers with AI-powered data and marketing performance summary screens

Adobe Mix Modeler Use Case

Optimise in-flight campaigns.

Get results fast and make timely optimisations while campaigns are live.

Take quick action using ROI insights to refine channel spend and maximise revenue.

Adobe Mix Modeler ingests in-flight campaign delivery data so you can determine where and how to optimise across your marketing channels.

Maximise speed and scalability.

Built for speed and scale, Adobe Mix Modeler maximises the efficiency and scalability of measurement across your marketing efforts. Standardised data schemas and a harmonised data foundation let you seamlessly integrate and analyse data. Additionally, our proprietary AI and machine learning (ML) technology automatically unifies results from multiple attribution models, ensuring consistent and comprehensive insights. Leverage these ingestion and harmonisation tools to easily refresh your measurement models as new channel data becomes available.

Get in-flight tracking and optimisation.

Quickly optimise in-flight marketing investment plans and maximise ROI with data-driven spend adjustments based on performance. As live campaign spend and performance data accumulates, AI and ML services re-score your models, automatically updating results. This gives you up-to-date insights that account for both historical and forecasted ROI by channel in hours, not months, letting you quickly identify and act on optimisation opportunities. Additionally, you can use macro-level insights from Mix Modeler, such as ROI performance by channel, to enhance tools like Adobe Customer Journey Analytics that evaluate performance at various channel touchpoints. This lets you improve efficiency by optimising tactics.

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