Behavioural targeting

Target based on behaviour like previous visit patterns, product interests, searches, purchases, campaign exposure and campaign responses, as well as if a visitor is a new or return visitor or if they’re a prospect or already a customer. Use this information to launch more effective campaigns.

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Act on their actions.

Your visitors tell you a lot — what they like, what they’re looking for, how much they want to spend and so much more. And you want to use these critical pieces of insight and intelligence, so you can ensure that you connect your customers to the right experience at the right time — every time.

Behavioural targeting lets you set up rules to deliver personalisation based on what your customers do — how often they visit, how long they visit, how much they purchase, what days of the week they visit and much more. By aggregating action data as part of your profile dataset, you can use it as criteria for better personalisation. And because visitor behaviours are changing all the time, Target helps you to keep your visitor profiles updated at all times, so you can keep their experiences relevant and engaging in real time across channels.