Visual QA

Review your testing and personalisation activities without having to activate them. A shareable link allows key stakeholders to fully preview each variation for approval, so you can execute with confidence.

Launch every customer experience with confidence.

In the development and pre-launch phases, getting an honest read on your latest testing and personalisation campaigns can be a challenge. But the minute you activate these experiences, they’re out there for the world to see — including your customers and clients.

Don’t waste time guessing and hoping for the best — and don’t push campaigns live if they aren’t ready to see the light. With our Visual QA tool in Adobe Target, it’s easy to perform end-to-end quality assurance for testing and personalisation activities before you activate them. So instead of spending tonnes of time waiting for customers to activate the test before sending to QA testers, save that time and cut out steps by creating a QA link to view the experience directly without activating the test. When you do this, you’ll hit the market with total confidence and creative assurance.

See what makes it work.

User journey validation
Access your site or mobile app as your visitor with the QA link and then browse the entire site while in Visual QA.

Individual or combined experience reviews
View experiences individually or in meaningful combinations, ensuring that you are reviewing and validating the full experience.

Seamlessly preview sharing
Generate and share links so key stakeholders can preview each experience variation, streamlining approvals and improving the quality assurance and testing process. Simulate and view the experience variation before activating the testing or personalisation activities.

Learn more about mobile preview in Adobe Target.

Experience mobile preview.

Visit our Target help page to get the details on mobile preview and see how it can help your brand.

Learn more

Dive into Activity QA.

Check out our Target documentation to learn more about Activity QA.

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See related features

Content and media recommendations

Recommend content for your subscribers based on what others are viewing and what’s trending to provide an engaging experience for your visitors and lengthen their time spent on your site.

Mobile optimisation

Test and personalise the mobile web and app experiences based on user behaviour and mobile context. Deliver interactions that engage and convert through interactive testing as well as rules-based and AI-powered personalisation.

One-click personalisation

Tap into powerful AI — using one click to activate testing and personalisation — to find the best-performing experience for each visitor.

Let’s talk about what Adobe Target can do for your business.