Testing is an extremely important element of creating a successful advertising strategy and campaign. By using various testing methodologies you can determine what is working and what isn't, making it easier to optimise your ads for greater ROI.
The two most common types of tests for digital advertising are A/B and multivariate; you can run either (or both) on your digital advertising campaigns. There are a ton of fantastic A/B and multivariate tests you can do for your digital ads.
Download this checklist to determine what you should consider testing for each digital ad type and for your ad landing pages.