The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must quickly transform their strategies, methods and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers.
Download The State of Engagement to explore how:
- Consumers feel marketers are faring in making them feel wanted, understood and connected to their brands
- Marketers and their organisations are engaging their consumers, employees and partners
- Marketers can address the gaps between their activities and consumer perception