On-Demand webinar | 48 mins | Free of charge
Deriving Customer Intelligence Through Data
Summary
When you have data as your foundation, you open up a whole new realm of possibilities for your organisation. Data is essential for creating a single view of the customer, getting to know them better, and delivering the right experiences at the right time.
If you’re ready to accelerate your CXM efforts, create a data-driven operating model, and understand how your customers are interacting with all your touch points, join in with our latest Adobe Online Event and hear about real examples and learn from our Adobe Experts, Laura Retsos Bates and Ronald Li as they show you how you can put data at the heart of your organisation.
Why attend this webinar?
In this session, you will:
- Understand the problems that real businesses face as they seek to provide relevant experiences to their customers.
- Explore the capabilities of Adobe Analytics, including the newest offering ‘Customer Journey Analytics’.
- Learn from our Adobe Experts as they provide best-practices for cross-journey analytics.
Intended audience:
- Gov, Edu, Retail, FSI, B2B, Default
Speakers
Brad Pidgeon
Head of Digital Marketing
Hay
Jos Smyth
Head of Performance Marketing, Bupa Health Insurance
Bupa
Laura Retsos Bates
Enterprise Sales, Data
Adobe
Ronald Li
Senior Solution Consultant - Adobe Experience Cloud
Adobe