On-demand webinar | 45 min | Free of charge
Digital Trends Webinar 2019:
Data is the new everything and customer experience is king
Summary
New research from Adobe has found that customer experience (CX) continues to be a key competitive differentiator, and businesses are aiming to deliver data-driven, personalised marketing at scale.
Adobe’s 2019 Digital Trends report is a revealing snapshot of current thinking when it comes to data and prioritising customer experience.
Why attend this webinar?
Watch this on-demand webinar session and learn:
- Why customer experience (CX) management is now the new core business for any organisation
- How the greatest, urgent challenge is being able to provide an advanced customer experience
- How a lack of integrated technology prevents organisations from securing an end-to-end view of audience and customer interactions
- Data-driven marketing, highly-personalised content, customer engagement, artificial intelligence (AI) and machine learning (ML) are all being recognised as necessary implementations.
While the report demonstrates organisations are ready to respond - half of organisations (50%) are planning to increase CX-related technology spending in 2019, and only 5% say they plan to reduce it - there is a lag in implementation: marketing and CX technology continues to be fragmented.
More than half (54%) of global companies categorise their CX maturity as either ‘not very advanced’ (46%) or ‘immature’ (8%). Only 9% of APAC respondents described their companies as ‘very advanced’.
The Digital Trends Report 2019 indicates this is a time of opportunity.
Intended audience
- Marketing Decision Makers
- Technology Directors
- CIO’s
Speaker
Gabbi Stubbs
Product Marketing Lead, Adobe
Gabbi's Linkedin
Gabbi is the APAC Product Marketing lead for Adobe’s Data Management Platform, Audience Manager. She is a full-stack and foresight strategist with senior experience in media, technology, innovation and transformation, and digital enablement.
Her experience extends from corporates to small business and start-ups and has worked extensively through the Australian media industry in roles spanning strategy, insights, measurement and analytics, growth initiatives, and industry forecasting and commentary.