It pays to personalize in the media, entertainment, and telecom industries.

Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

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For MET firms, the time is now to consistently deliver personalized customer experiences.

Forrester’s research delivers key findings into personalization efforts, such as how:

  • Most customers want to be delighted by personalized experiences, yet only 18% of B2C customers said MET firms are meeting their expectations.
  • From an internal perspective, MET personalization programs are exceeding expectations by 72% across customer lifetime value, cost savings, and revenue.
  • Relative to other industries, MET firms are excelling in areas including advanced data, content, and omnichannel orchestration.

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Uncover the trends driving personalized experiences in 2022 — and how you can stay one step ahead.

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Personalization at scale for media, entertainment, and telecom.

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