Multi-channel marketing requires constant measurement and continual optimization. Use the checklist in Measuring and perfecting your cross-channel strategy to see which tools can help you improve engagement, personalization, attribution, and more.
Coordinate across multiple native, online, and offline channels to keep your customers engaged no matter when and where they interact.
Throughout their journey, customers bounce from channel to channel. Despite their unpredictable nature, they demand highly personalized, responsive content at every touch point. Meeting customers where they want to be met is a crucial factor in creating an enjoyable, personalized experience that engages and converts.
Managing cross-channel marketing through Adobe Marketo Engage lets you coordinate campaigns from a centralized hub. It allows you to easily set up triggers to launch the next, most relevant piece of content to a customer who attended an event, opened an email, searched for a key piece of information, or shared a piece of content on their social media feed. No matter where each customer is on their journey, Marketo Engage ensures you deliver the right message.
Email marketing
Mobile push notifications
Paid media
SMS messaging
Social media
Web campaigns
Event and webinar marketing
Multi-channel marketing requires constant measurement and continual optimization. Use the checklist in Measuring and perfecting your cross-channel strategy to see which tools can help you improve engagement, personalization, attribution, and more.