Adobe Customer Journey Analytics B2B Edition Features
LLM analytics for B2B
Measure LLM interactions like any other digital channel. Capture prompts, responses, and conversational signals, and connect them to downstream engagement, conversion, and revenue. With clear insight into AI behavior, teams can view the impact on account and buyer engagement, so they can act with confidence.
Conversation insights (coming soon)
Turn AI- and human‑driven conversation into actionable intelligence —– analyzing tone, sentiment, and intent —– that improves agent performance, personalizes experiences, and strengthens engagement from the buying team across channels.
- Downstream impact. Connect these signals to the full buyer journey to understand how conversational touchpoints influence downstream behavior and outcomes.
Integrate with {{brand-visibility}}
Uncover how brand discoverability in LLMs drives measurable results with this new integration, transforming LLM bot activity into actionable insights that connect platform traffic, content demand, and engagement patterns to downstream outcomes such as form fills, purchases, or pipeline influence.
Native LLM app SDK
Bring data from LLM‑native apps, like those built for cloud or AI marketplaces, straight into Adobe Customer Journey Analytics B2B Edition. With the LLM app SDK (software development kit), you can capture raw prompts and responses at the source and turn them into structured signals. Measure, compare, and optimize LLM‑driven engagement with the same rigor as traditional digital channels, and connect conversational activity to drive business impact.
Learn how to use LLM analytics features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
