ADOBE ANALYTICS INTEGRATIONS
Maximize your marketing stack intelligence with powerful integrations.
Adobe Analytics solutions easily connect with your existing applications, letting you streamline workflows and drive comprehensive insights and analytics.
Put your data to work for scaled insights across systems.
Extensive integration capabilities and connectors let you share data and intelligence between your existing — and future — Adobe and third-party data sources and applications, enabling more data-driven decision-making.
- Adobe Experience Platform
- Cloud platforms and apps
- Custom development
Share and activate insights across Adobe Analytics solutions with seamless data integration.
Leverage native bi-directional data connections across Experience Platform applications to ingest, process, and share back rich data, insights, metrics, and audience segments. This helps inform campaign strategy and optimize engagement across the customer journey.
- Journey analysis and reporting. Ingest and run in-depth analyses on data produced through orchestration and activation applications — such as Adobe Journey Optimizer and Adobe Target — for consistent and reliable insights and reporting.
- Audience analysis and publishing. Define and publish audiences using processed historical data for activation and orchestration across native Adobe products. Then, re-ingest performance data from those activated audiences to continuously discover and refine insights.
- Cross-channel experimentation. Evaluate the impact of any A/B/n experiment conducted across channels and products.
Integrate Adobe Analytics solutions with your cloud platforms for rich data analysis.
Use pre-built data connectors to directly integrate with various cloud platforms and third-party applications. This lets you enrich your centralized data, enhance reporting, and improve decision-making, while giving you deeper customer insights.
- Data warehouses. Easily share data from cloud platforms — such as Microsoft Azure, Amazon S3, Google Big Query, and Snowflake — with Adobe Analytics solutions for on-demand customer analysis. ·
- Third-party applications. Connect data and improve analysis using an extensive library of pre-built integrations to customer service, marketing, and sales cloud technologies — such as Microsoft Dynamics 365 and Salesforce. ·
- Full-table export. Leverage our advanced delivery management service to export large-scale, ad-hoc, or pre-scheduled reports to popular cloud destination — such as Microsoft Azure, Amazon S3, Google Cloud Platform, and Snowflake. ·
- Data feeds. Send processed clickstream data to platforms outside of Adobe to use at your organization’s discretion.
Power data science and developer applications.
Support custom data analysis, transformation, and modeling using custom integration and developer tools such as SDKs, API-level access, and SQL connectors, as well as streaming, batch, and data export capabilities.
- Experience Platform WebSDK. Leverage a JavaScript library to streamline interactions with Adobe and third-party services.
- Developer APIs. Use an extensive set of APIs to directly call Adobe servers and create connections, data views, filters, calculated metrics, and more.·
- Extensible programming support. Use coding languages like R and Python to support data extraction, transformation, and analysis. This lets you automate workflows, perform advanced analyses, and build custom applications.·
- SQL connection. Let data scientists and engineers create reports and dashboards in popular BI tools like Power BI and Tableau using the same data views in Customer Journey Analytics.
Adobe Experience Cloud integrations
Get the unified, data-driven insights to power better customer experiences and campaign results by combining Adobe Analytics capabilities with additional Experience Cloud products.
Adobe Journey Optimizer
Apply customer insights and analysis to deliver tailored offers at any journey engagement point across channels.
Adobe Real-Time Customer Data Platform
Enrich customer profiles with cross-channel behavioral insights for enhanced audience creation and activation.
Adobe Target
Measure and report on Adobe Target activities directly in Adobe Analytics solutions to inform and improve digital personalization efforts.
Adobe Mix Modeler
Use macro-level channel insights from Mix Modeler to enhance customer touchpoint evaluation, improving efficiency of tactical optimizations identified through Customer Journey Analytics.
Adobe GenStudio for Performance Marketing
Supplement the content engagement analysis in GenStudio for Performance Marketing with conversion insights from Adobe Content Analytics to uncover top optimization opportunities.
Questions? We have answers.
What are the business benefits of integrating Adobe Analytics with existing web analytics tools?
Integrating Adobe Analytics with your current web analytics tools provides unified, real-time insights that drive smarter business decisions and increased ROI. Leaders gain end-to-end visibility into customer journeys, enabling advanced segmentation, more precise attribution, and optimized campaigns.
- Enhances cross-channel visibility by combining data siloes
- Uncovers actionable digital analytics insights for faster strategy pivots
- Simplifies reporting for marketing, product, and analytics teams
Can Adobe Analytics integrations measure cross-channel campaigns and experiments efficiently?
Yes, Adobe Analytics can ingest, analyze, and report on data from orchestration and activation apps—such as Journey Optimizer and Adobe Target—enabling reliable cross-channel campaign measurement and A/B/n experiment evaluation.
This helps marketers pinpoint what works everywhere for ongoing optimization.
- In-depth reporting on website, email, and paid media performance
- Continuous refinement via integrated feedback loops
What advantages do businesses gain by linking Adobe Analytics with cloud and enterprise systems?
Connecting Adobe Analytics to cloud environments and major business applications empowers organizations to break down data silos and create comprehensive, real-time views of customer activity. Executives and analysts can quickly consolidate data from sources like Azure, BigQuery, or Salesforce, making it easier to spot trends, generate accurate reports, and respond to opportunities with agility.
- Flexible integration options support both structured data warehouses and dynamic, on-demand exports for deep-dive analytics
- Automated data flows and broad connector support keep your customer intelligence ecosystem unified and ready for decision-making
