Your enterprise needs more than just simple web analytics. You need to combine every scrap of data you have on a person, with advanced machine learning and automation to help discover deeper insights for each experience. You need customer intelligence.
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First you need to know your audience. Really know them. Adobe Analytics is the leading analytics and measurement tool that guides you beyond data to insights you can act on. It’s more than simple web analytics, it’s customer intelligence.
Collecting data is only half the answer. With Audience Manager DMP, you can gather every scrap of customer data from any source into a single profile—a valuable foundation that is shared across all our products.