Flow Analysis

Use a flow analysis to view your customers’ journeys, seeing where they go as well as where they leave your apps and sites.

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Why use Flow Analysis?

Knowing how customers move through your site or app — which pages they visit, how they got there, where they went, and where they left — is critical to crafting meaningful customer journeys. But with so much data and so many customers, it’s hard to get this information correctly.

With Adobe Analytics, you get robust flow and fallout analysis baked into our Analysis Workspace feature. This allows you to dynamically see customer paths and understand where there may be barriers and opportunities to improve your customer’s experience.

Analyze what you need.

Mix and match values from different dimensions and metrics and perform side-by-side comparisons of two different segments in the same report.

Control the flow.

Drag, drop, and rearrange touchpoints along the visualization to understand your customer actions better.

Understand the fallout.

Create a multi-dimensional fallout report to Identify where customers go immediately after leaving your site or app.