An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.
An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.
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ADOBE CX ENTERPRISE COWORKER

From manual coordination to agentic orchestration.

Define your goals and let Adobe CX Enterprise Coworker orchestrate and execute work in the background, so your teams can deliver world-class experiences faster, smarter, and at enterprise scale.

An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.

It's not just faster execution. It’s better outcomes.

Adobe CX Enterprise Coworker removes the friction of execution by handling coordination and operational complexity behind the scenes, freeing marketers to apply their expertise and deliver experiences at scale.

Screenshot showing the different sources that CX Enterprise Coworker ingests.

An AI-powered teammate that helps turn ideas into impact.

Whether updating campaigns or responding to new signals, CX Enterprise Coworker keeps work moving without constant oversight.

Grounded in your brand, customer, and channel intelligence, it continuously evaluates outcomes and applies checks and balances to stay aligned with your objectives, so the right actions happen faster and more consistently across every experience.

Set the goal. CX Enterprise Coworker handles the rest.

You define the outcome — whether it’s launching a campaign, optimizing a journey, or responding to a market signal. CX Enterprise Coworker builds and executes the workflow required to achieve it, pulling in the right data, activating specialized agents, and sequencing each step based on your parameters.

Snapshot of a prompt, alert, and plan being created in a sequence.
Snapshot of CX Enterprise Coworker evaluating, learning, and adjusting the outcome.

Marketing that gets better with every iteration.

CX Enterprise Coworker adapts as conditions change, rather than following a fixed path.

It monitors performance signals, evaluates outcomes against your objectives, and adjusts actions in real time — continuously refining audiences, updating content, resequencing steps, or triggering new actions based on what’s working and what’s not.

CX Enterprise Coworker doesn’t just complete tasks. It actively works toward better results, helping your team reach goals faster and with greater precision.

Where marketers activate CX Enterprise Coworker.

CX Enterprise Coworker helps teams operate more efficiently, engage customers more effectively, and execute campaigns faster.

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Operations

Monitor data, coordinate workflows, and ensure systems run smoothly.

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Customer engagement

Adapt journeys in real time based on customer behavior and performance signals.

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Campaigns

Launch and optimize campaigns faster with continuous updates to content and audiences.

CX Enterprise Coworker FAQs.

What is AI marketing workflow automation?

AI marketing workflow automation uses artificial intelligence to handle repetitive, rules-based marketing tasks (like routing requests, creating campaigns from briefs, or triggering journeys), so teams can focus on strategy and creativity instead of manual operations.

How does Adobe CX Enterprise Coworker improve marketing efficiency and performance?

CX Enterprise Coworker streamlines end-to-end marketing work by acting as an AI teammate that supports campaigns, automates approvals and handoffs, and surfaces real-time insights. It helps teams launch faster, reduce errors, and keep projects on time and on budget while maintaining governance and auditability.

What types of marketing workflows can be automated with Adobe CX Enterprise Coworker?

It can automate campaign and project setup, intake and routing of briefs and requests, task and approval workflows, content review and feedback cycles, status reporting, and basic analytics and insights across channels.

How does CX Enterprise Coworker differ from traditional agents?

Traditional agents complete singular tasks using question-and-answer interactions. CX Enterprise Coworker is able to take multiple actions after a goal and parameters have been defined. Acting as an AI collaborator embedded within planning, production, and workflow tools, it can help teams execute customer experience orchestration tasks across the entire customer lifecycle.

How does CX Enterprise Coworker connect with Adobe Experience Platform Agent Orchestrator?

CX Enterprise Coworker is powered by Adobe’s agentic “harness”, Adobe Agent Orchestrator. This capability is integrated into our industry-leading applications and has been designed to interoperate with other agentic platforms.

How does CX Enterprise Coworker connect with Adobe’s specialized agents?

Adobe’s specialized agents are complementary to CX Enterprise Coworker. While individual agents, such as Audience Agent and Journey Agent, focus on specific tasks, CX Enterprise Coworker serves as the team captain, orchestrating customer experience workflows across agents and marketers. Purpose-built agents are typically invoked to complete a specific task and then terminate. In contrast, CX Enterprise Coworker operates with persistent agency established by marketing leaders. It executes business workflows aligned to established goals and continuously learns from past interactions to improve performance over time.

How does CX Enterprise Coworker connect with AI Assistant, which is a part of Adobe products?

AI Assistant is the interface that customers can interact with to access Adobe’s agentic capabilities.