Adobe Experience Manager Assets Features
Say goodbye to silos full of data. Do tasks in minutes instead of hours. And deliver high-impact digital assets at every step of the customer journey. Adobe Experience Manager Assets has all the features you need to build, manage, and deliver digital assets at blazing speed — all from a nimble cloud-native platform.

Digital asset management
Use your assets better — every single one of them
Time is valuable currency in today’s high-velocity media landscape. You need an intelligent, always-on DAM that does more than store assets. With the agility and speed of a cloud-native solution, Experience Manager Assets provides an ecosystem where your teams can collaborate to create, share, and publish the dynamic, immersive experiences your customers love.
Check out an asset and lock it so only you can edit, annotate, publish, or move it until you check it back in, ensuring no one can override your changes while you’re working.
Easily create, edit, and share asset collections between users, including static collections and smart collections that can dynamically include assets based on search criteria.
Use data insights to see which assets perform best without having to rely on your analytics team, and easily report asset engagement, consumption, and interaction.
Easily and securely distribute finished assets to channel partners and extended internal and external teams, and tailor access so you give access to the right teams.
Get your assets to market sooner by easily creating workflows for planning, designing, reviewing, approving, and publishing.
Efficiently manage expiration information and asset states and reduce the risk of legal penalties from using unlicensed, unapproved, or expired assets.
Assets offers a wide range of support from Creative Cloud apps to common file types and emerging file formats like 3D, panoramic, VR, and AR.
Automatically save every version created, detect and eliminate duplicate versions, track edit progressions, revert to earlier versions, and reduce risk of using unlicensed or restricted assets.
Increase content velocity and automate asset variation at scale by leveraging the power of Creative Cloud and other Adobe features directly from the DAM.
Dynamic media delivery
Manage and publish dynamic digital experiences with our unique framework of components that allow you to customize and deliver interactive, multimedia experiences across devices.
Reuse channel-agnostic interactive experiences consistently across screens by using dynamic media capabilities to supercharge experiences fragments from Experience Manager Sites.
Automatically deliver the right video quality to the right device and bandwidth — SD or HD — and meet any need, quality, size, or experience without relying on IT.
Eliminate tedious editing with smart crop, which automatically crops the focal point in an image — and with AI powered by Adobe Sensei, generate high-quality swatches from images.
Deliver the perfect content in record time.
Eliminate the tedious work involved with creating and delivering assets for different channels and screens. We use AI and intelligent technology to automate these tasks so you can create an asset once and deliver it again and again, knowing it will load fast, look great, even offer interactivity — no matter where it's viewed.
Search and metadata
Do in seconds what used to take hours (or days).
When you spend less time on tedious tasks, you have more time to spend creating great customer experiences. Using our AI technology and robust tools, you can drastically cut the time it takes to add and export metadata. Tag and catalog assets. And find the perfect image.
Find the assets you need fast, with automated, intuitive search options powered by Adobe Sensei, our artificial intelligence and machine learning engine.
Streamline the addition of metadata and improve your ability to find assets by defining cascading metadata fields or importing metadata in bulk from any third-party system or file.
Enter a search term in one language and Adobe Sensei instantly translates it and delivers all applicable assets across all defined language libraries — even if your metadata is only in English.
Powered by Adobe Sensei AI and machine learning, our smart tags tool understands an asset’s content to automatically tag it with intelligent, business-specific keywords.
Native Connections to Creative Cloud
Transform the way creatives and marketers work together by speeding up content creation. Asset Link allows teams to design, revise, review and approve any asset housed in Experience Manager Assets directly in Photoshop, Illustrator, InDesign or XD.
Assets templates provide a dedicated workspace that empower you to make changes to InDesign documents without ever having to leave the DAM.
Bring creative and marketers together.
No other solution offers this kind of connectivity across the Adobe Creative Cloud—or this much collaboration between creatives and marketers. We enable creatives to find and use assets directly from within Creative Cloud apps, increasing collaboration with marketers so you create and deliver content faster.
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