Adobe Experience Manager Assets Features

Say goodbye to silos full of data. Do tasks in minutes instead of hours. And deliver high-impact digital assets at every step of the customer journey. Adobe Experience Manager Assets has all the features you need to build, manage, and deliver digital assets at blazing speed — all from a nimble cloud-native platform.

Adobe Experience Manager Assets Features

Digital asset management

Use your assets better — every single one of them

Time is valuable currency in today’s high-velocity media landscape. You need an intelligent, always-on DAM that does more than store assets. With the agility and speed of a cloud-native solution, Experience Manager Assets provides an ecosystem where your teams can collaborate to create, share, and publish the dynamic, immersive experiences your customers love.

Digital asset management

Asset check-out

Check out an asset and lock it so only you can edit, annotate, publish, or move it until you check it back in, ensuring no one can override your changes while you’re working.

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Asset collections

Easily create, edit, and share asset collections between users, including static collections and smart collections that can dynamically include assets based on search criteria.

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Asset insights

Use data insights to see which assets perform best without having to rely on your analytics team, and easily report asset engagement, consumption, and interaction.

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Brand portal

Easily and securely distribute finished assets to channel partners and extended internal and external teams, and tailor access so you give access to the right teams.

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Digital asset management workflows

Get your assets to market sooner by easily creating workflows for planning, designing, reviewing, approving, and publishing.

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Digital rights management

Efficiently manage expiration information and asset states and reduce the risk of legal penalties from using unlicensed, unapproved, or expired assets.

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File type support

Assets offers a wide range of support from Creative Cloud apps to common file types and emerging file formats like 3D, panoramic, VR, and AR.

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Version history

Automatically save every version created, detect and eliminate duplicate versions, track edit progressions, revert to earlier versions, and reduce risk of using unlicensed or restricted assets.

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Content automation

Increase content velocity and automate asset variation at scale by leveraging the power of Creative Cloud and other Adobe features directly from the DAM.

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Dynamic media delivery

Dynamic media

Manage and publish dynamic digital experiences with our unique framework of components that allow you to customize and deliver interactive, multimedia experiences across devices.

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Experience fragment management

Reuse channel-agnostic interactive experiences consistently across screens by using dynamic media capabilities to supercharge experiences fragments from Experience Manager Sites.

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Robust video support

Automatically deliver the right video quality to the right device and bandwidth — SD or HD — and meet any need, quality, size, or experience without relying on IT.

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Smart crop

Eliminate tedious editing with smart crop, which automatically crops the focal point in an image — and with AI powered by Adobe Sensei, generate high-quality swatches from images.

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Deliver the perfect content in record time.

Eliminate the tedious work involved with creating and delivering assets for different channels and screens. We use AI and intelligent technology to automate these tasks so you can create an asset once and deliver it again and again, knowing it will load fast, look great, even offer interactivity — no matter where it's viewed.

Dynamic media delivery

Search and metadata

Do in seconds what used to take hours (or days).

When you spend less time on tedious tasks, you have more time to spend creating great customer experiences. Using our AI technology and robust tools, you can drastically cut the time it takes to add and export metadata. Tag and catalog assets. And find the perfect image.

Search and metadata

Digital asset search

Find the assets you need fast, with automated, intuitive search options powered by Adobe Sensei, our artificial intelligence and machine learning engine.

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Enterprise-grade metadata

Streamline the addition of metadata and improve your ability to find assets by defining cascading metadata fields or importing metadata in bulk from any third-party system or file.

Learn more about enterprise-grade metadata

Multilingual asset management

Enter a search term in one language and Adobe Sensei instantly translates it and delivers all applicable assets across all defined language libraries — even if your metadata is only in English.

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Smart tagging

Powered by Adobe Sensei AI and machine learning, our smart tags tool understands an asset’s content to automatically tag it with intelligent, business-specific keywords.

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Native Connections to Creative Cloud

Adobe Asset Link

Transform the way creatives and marketers work together by speeding up content creation. Asset Link allows teams to design, revise, review and approve any asset housed in Experience Manager Assets directly in Photoshop, Illustrator, InDesign or XD.

Learn more about Adobe Asset Link

InDesign Server

Assets templates provide a dedicated workspace that empower you to make changes to InDesign documents without ever having to leave the DAM.

Learn more about InDesign Server

Bring creative and marketers together.

No other solution offers this kind of connectivity across the Adobe Creative Cloud—or this much collaboration between creatives and marketers. We enable creatives to find and use assets directly from within Creative Cloud apps, increasing collaboration with marketers so you create and deliver content faster.

Native Connections to Creative Cloud


Adobe Experience Manager Sites

See how to speed up content creation through our robust CMS using artificial intelligence. And do it for any screen.

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Adobe Experience Manager Assets

Create, store and deliver thousands of assets with an intelligent system built with AI and automation.

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