Maximize AI scalability with Adobe Experience Manager Sites.
This post will cover:
Scale efficiently with Adobe Experience Manager Sites.
Adobe Experience Manager Sites uses AI to streamline and speed up content production, so you can customize at scale and create unique and impactful customer experiences.
AI content management at scale.
Adobe Experience Manager Sites uses AI to streamline content creation, organization, and optimization. With our tools, your brand can deliver personalized, high-impact digital experiences faster and at higher volume. AI-powered tools automate routine tasks such as image generation, tagging, and content recommendations, making it easier to manage and search for assets while improving your content discoverability.
AI-driven content analysis provides insights into user behavior, preferences, and trends. This allows your marketing team to reach a wider range of customers with relevant content targeted to their specific needs or position in their journey. Experience Manager Sites also offers cloud-native features and regular updates to continuously boost efficiency, scalability, and innovation. By automating workflows and personalizing experiences, you can deliver engaging, data-driven content across channels.
AI content management accelerates content activation.
Adobe Experience Manager Sites helps ensure your content is organized, within brand standards, and delivered quickly. The workflows are intuitive enough for both designers and non-designers to use generative AI, content targeting, analytics, multichannel publishing, and intelligent search so everyone can get involved in the creative process.
By combining automation, personalization, and collaboration tools, Experience Manager Sites enables faster, more consistent content activation across digital channels.
AI scalability features.
Generative AI.
Adobe Experience Manager Sites is built on generative AI that enhances content creation with automated data-driven personalization, real-time image generation, and culturally relevant design. Streamline workflows with features like video editing by transcript, generative music, and automated diversity and accessibility checks.
Adobe Experience Manager Sites supports end-to-end content production, collaboration, and model fine-tuning. This gives teams everything they need to deliver dynamic, inclusive, and high-impact digital experiences.
Learn more about Generative AI capabilities
Out-of-the-box components.
Adobe Experience Manager Sites offers a robust set of tools that include Smart Image, Smart Crop, Smart Tag, and Smart Layout. These AI-powered features automatically optimize your visuals, tag assets, and adjust layouts based on your customers’ behavior.
Authors can also create pages quickly using backward-compatible and flexible tools like breadcrumbs, forms, navigation, banners, and search. This saves time for both authors and developers. Integrated conversational AI assistants and image design tools give your teams efficient, high-quality content delivery across digital experiences.
Learn more about Adobe Experience Manager Sites components
Multi-site management.
If you’re managing content across multiple sites, Experience Manager Sites simplifies this process by using AI to automate content tagging, adapt layouts, and localize workflows.
Smart features and Content Fragment recommendations enable your teams to efficiently reuse content and personalize customer experiences. With tools like Live Copy, Blueprints, and AI-powered governance checks, you have the flexibility to tailor content to different platforms while maintaining brand consistency. These features enable your teams to accelerate site rollouts and streamline global content operations.
AI Assistant.
With AI Assistants and Agentic AI, you can provide personalized interactions with your audience at different stages of their journey. Experience Manager Sites helps ensure that these interactions feel authentic and aligned with the brand. By tracking and measuring the impact of your content, you can boost engagement where and when it makes the most sense, and in turn, increase customer satisfaction and business revenue.
Sites Optimizer.
The AI-powered Sites Optimizer tool lets you analyze website performance and user behavior and gives you the necessary data to improve content effectiveness and site layout. By identifying underperforming pages, content gaps, and areas that can be improved, you can make data-driven decisions that boost engagement, reduce manual auditing, and accelerate content iteration across digital platforms.
AI scalability case studies.
“We knew that by reusing more content, we could free up time for local teams to focus more on client work while delivering on our vision for consistent, on-brand experiences.”
Helen Wallace
Creative Director, Deloitte Digital
“Experience Manager makes it possible for us to scale content creation and onboard our four divisions and local editing teams to keep up with expanding site content while maintaining branding control.”
Lisa Ingemann Simonsen
Global Web Platforms Senior Manager, Grundfos