https://main--bacom--adobecom.aem.page/fragments/products/express-business/scale-on-brand-content/scale-on-brand-with-adobe-express

Why Adobe Express works for your business.

Built for enterprise.

Leverage the enterprise-level, centrally managed platform to streamline user and license management, as well as protect data and owned content.

Commercially safe AI.

Rest assured knowing images, templates, and more are generated by Adobe Firefly, which is trained on licensed content — such as Adobe Stock — and other public domain content with expired copyrights.

Integrated with Adobe solutions.

Tap into the built-in integration with Adobe creative and marketing apps for faster, more connected workflows across creatives, marketers, and other teams in the company.

Business-ready content.

Access a royalty-free library of more than 200 million images, videos, and backgrounds, along with professionally designed templates — perfect for tailoring content to your business audiences.

Make the switch to Adobe Express.

Compare key capabilities

Adobe Express for business

Other solutions

Commercially safe AI
Responsibly developed, business-safe generative AI from Adobe Firefly

Trained on licensed content, such as Adobe Stock, and public domain content with expired copyrights.

AI models could be trained on unlicensed content, risking intellectual property compliance.

Generative AI designed to respect third-party copyrights

Generated assets don’t reproduce protected content.

Generative AI may produce copyrighted content — use with legal guidance.

Branded asset model training in Adobe Firefly for on-brand content generation

Trains on branded assets and integrates into Adobe Express via Adobe Firefly Custom Models

Only some tools allow training on branded assets.

Legal protection for generated assets

IP indemnification for generated imagery with select enterprise plans.

Limited indemnification offerings.

Integration with Adobe Solutions
Seamless integrated workflows with creatives teams

Native integrations with Adobe Creative Cloud apps.

No native integrations.

Enhanced connectivity with Adobe marketing tools

Integrates with Adobe Experience Manager, Adobe Workfront, and more.

No native Adobe integrations.

Improved cross-tool editing for docs, presentations, and PDFs

Bi-directional integration between Adobe Acrobat and Adobe Express.

No native integrations.

Scalable on-brand creation
Easily accessible branded content

Unlimited brand kits for easy asset creation and sharing.

Limited number of brand kits.

Social content planning, scheduling, and publishing

Three accounts per social network.

Most tools only allow one account per social network.

Licensed content

Rich library of royalty-free content.

Offers more than 280 million images, videos, backgrounds, and audio assets.

Limited offering of royalty-free assets.

Business-ready templates

Professionally designed and curated for every business need.

Crowdsourced and curated by the community and may not fit your needs.

Font library

30K premium fonts.

Limited font library.