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GENSTUDIO FOR PERFORMANCE MARKETING FEATURES

Smarter content activation across channels

Deliver brand-approved creative across channels — with audiences and campaigns connected at every step.

Cross-channel content delivery

From paid social to email, display, and video, activate across channels from one workflow.

Connected ad delivery. Traffic fully assembled ads to Meta, LinkedIn, TikTok, Amazon, Innovid (formerly Flashtalking), CM360, and other third-party publishers.
Faster email activation. Connect to email marketing platforms such as Adobe Journey Optimizer, Adobe Journey Optimizer B2B Edition, and Adobe Marketo Engage to deliver approved emails.

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Ad delivery by audience. By integrating with Adobe Real-Time CDP, you can deliver tailored ads to platforms like Meta, Google, and LinkedIn, where audiences are kept dynamically up-to-date — so when campaigns go live, the right message is already paired to the right audience.

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Keep campaigns measurable end to end with less manual work.

Metadata sync. Save time and reduce errors with naming conventions and metadata tags synced to Adobe Workfront Planning.
Intelligent tracking IDs. Automatically generate tracking IDs in your preferred format that persist from activation through reporting — delivering reliable measurement and actionable insights.

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Activate content across any channel — from email to social to display.

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Quickly reach target customers using easy integration for brand-approved paid campaigns. Get fast insights with GenStudio for Performance Marketing.

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2025-08-27

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