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GENSTUDIO FOR PERFORMANCE MARKETING FEATURES

Brand compliance

Get tools to generate on-brand content. Adobe GenStudio for Performance Marketing uses AI to reference your brand guidelines for all generated content and offers embedded brand-check and approval workflows.

Branding guidelines

Protect your brand equity while scaling campaign content creation with the help of AI-powered tools and workflows.

Brand guideline adherence. Upload your branding guidelines to establish voice, tone, and channel specific direction within our generative AI models.
Regional branding (coming soon). When available, you’ll be able to set specific regional branding guidelines to help localize translated content.

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AI-powered brand validation

Adobe AI technology inspects and assigns a brand score to every piece of marketer-generated content. Marketers can see when an ad or email doesn’t meet guidelines, and which attributes are problematic.

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Review and approval workflows

Before content is published to your campaign, multiple teams can review and approve to help evaluate brand and legal compliance.

Collaborative workflows. Built-in approval workflows let marketers route reviews through multiple groups and users — including creative, legal, marketing operations, and more.
Streamlined processes. Marketing teams will soon be able to integrate with Adobe Workfront to enable multi-stage approvals and automation of workflows

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Three ad variations for different channels

Multichannel templates

GenStudio for Performance Marketing can support templates for common paid social and display ad resolutions. You can upload additional templates created by your creative teams. Simply import HTML templates to specify locations for copy, images, and logos so everything is formatted correctly.

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Product and persona definitions

Easily tailor generated content to target specific personas and highlight products in branded content. Simply input persona messaging and product descriptions for use in generative workflows.

AI generated product and persona descriptions

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Built-in asset repository

Give your marketing teams the latest brand-approved assets to use in their campaigns. The built-in content repository makes it easy for marketers to search for and reuse content. Marketers with Adobe Experience Manager Assets can retrieve generated assets and associated metadata for generating campaign assets.

Learn about content

https://main--bacom--adobecom.hlx.page/fragments/products/banners/genstudio/academy

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Marketing-created content that meets your high brand standards.

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Generative AI and brand guardrails in Adobe GenStudio for Performance Marketing let marketers create on-brand emails and ads for cross-channel campaigns.

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2024-10-14

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Branding guidelines being dropped into a file upload field

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