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GENSTUDIO FOR PERFORMANCE MARKETING FEATURES

Marketing content repository

Adobe GenStudio for Performance Marketing is an AI content creation and asset management platform that helps teams launch campaigns faster with a built-in marketing content repository. It enables creative teams to provide marketers with brand approved marketing content they can use to generate on-brand variations for different channels.

Content repository for asset management

Kickstart campaigns with pre-approved, on-brand assets that are accessible from a user-friendly content repository.

Easy search options. Quickly search and filter for images and videos tagged by channel, campaign, keyword, region, and more.
Existing asset import. Connect with additional applications, such as Adobe Experience Manager Assets, Dropbox, and Microsoft OneDrive, to continually add approved assets.
Content organization. Save new content with campaign data, prompt inputs, and other relevant metadata for easy reuse by team members.
Simplified asset management. Organize content in one platform, making it easier to maintain consistency across channels.

https://main--bacom--adobecom.hlx.live/assets/videos/products/genstudio/content/media_113a10cb5218d0b2c5e0eb3d10e23cbf0bc03119f.mp4#_autoplay1 | Assets in the content repository shown with search and filters

Learn more about using a content repository for asset management.

Content as a Service v3 - product-feature - Thursday, July 24, 2025 at 16:46

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Adobe Experience Manager Assets integration

Integrating with Experience Manager Assets lets marketers find and use approved content directly in the GenStudio for Performance Marketing application.

Learn about Experience Manager Assets

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Built-in content editing using Adobe Express

The embedded Adobe Express editing tools let marketers quickly resize and reformat marketing assets from their content repository. Marketing teams can create content variations for any channel (video and motion tools coming soon). They also get licensed access to the Adobe Express for Business application, letting them create even more assets and tailored experiences for campaigns. Edit, resize, and repurpose content in seconds with drag-and-drop simplicity.

Learn about Adobe Express for Business

https://main--bacom--adobecom.hlx.live/fragments/products/banners/genstudio/academy

Questions? We have answers.

What is a content repository in marketing?

A content repository, or content library, is a centralized location where marketing teams store and manage brand-approved content like images, videos, copy, and campaign files. It creates consistency and saves time when building campaigns.

Who can benefit from Adobe GenStudio’s content features?

Adobe GenStudio benefits marketing, creative, and content operations teams by enabling fast, on-brand content creation at scale. It’s ideal for enterprises needing high-volume, personalized content—like those in retail, finance, or consumer goods—and supports campaign managers, designers, and strategists with AI tools, streamlined workflows, and brand consistency controls.

How does Adobe GenStudio PM streamline asset management in AEM?

Marketers can access all approved, on-brand assets stored in AEM Assets directly from within the GenStudio PM interface. This ensures only the latest, compliant assets are used in campaigns, eliminating version confusion and manual asset searches. Source.

Is Adobe GenStudio a standalone product or part of a larger solution?

Adobe GenStudio is a complete SaaS product that supports campaign creation, content reuse, AI-powered generation, and real-time editing. It also integrates seamlessly with other Adobe tools—like Adobe Experience Manager and Adobe Workfront—as well as third-party platforms, making it a powerful, connected solution for enterprise content operations.

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Let marketers access, manage, and variate on brand-approved assets.

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Adobe GenStudio for Performance Marketing gives your teams an asset repository that lets marketers edit and localize approved assets across channels.

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2024-10-14

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caas:content-type/product-page