Adobe GenStudio for Performance Marketing Integrations
Integrate with your most critical content supply chain applications.
GenStudio for Performance Marketing easily connects to Adobe and third-party applications to support end-to-end content workflows and help ensure the delivery of personalized experiences at scale.
Adobe product integrations
- Journey Optimizer
- Workfront
- Experience Manager Assets
- Express
Personalize, localize, and A/B test email variants.
Create emails with GenStudio for Performance Marketing and activate them in Adobe Journey Optimizer to maximize journey impact and drive engagement based on customer behavior.
- Email templates. Use Journey Optimizer templates for email creation within GenStudio for Performance Marketing.
- Integrated workflows. Embed content created in GenStudio for Performance Marketing directly into the email designer in Journey Optimizer campaign and journey workflows to create emails.
- Easy activation. Seamlessly export complete HTML emails created within GenStudio for Performance Marketing directly to Journey Optimizer for immediate delivery.
Organize and execute every step of your marketing campaigns.
Connect GenStudio for Performance Marketing with Adobe Workfront to organize your campaigns including enhanced review and approval workflows. This allows your marketing teams to create compelling content for all your audiences and channels so you can launch campaigns on-brand and on time, every time.
- Campaign context. Access essential information like campaign briefs, target personas, timelines, product messaging, and channels — all in the context of a campaign with Workfront Planning.
- Enhanced proofing workflows (coming soon). Access approval templates and multi-stage approval workflows via Workfront Proof to keep content decision-making moving while upholding quality and compliance.
- Centralized feedback (coming soon). Provide tailored feedback and drive quicker turnarounds with annotations and commenting on GenStudio content using Workfront’s sophisticated proofing capabilities.
Access approved campaign assets for instant ad and email assembly.
Tap into approved creative assets for paid media, email, display, and web banners directly in Adobe Experience Manager Assets.
- Asset reuse. Save money on creative production by re-using previous campaign assets for new experiences. Simply select the content from Experience Manager Assets when generating ads or emails.
- Content Hub. Connect to multiple instances of Experience Manager Assets to utilize assets from multiple teams and business units.
Make quick edits to creative assets to fit your channel requirements.
Sometimes a creative asset just needs a quick edit. GenStudio for Performance Marketing is embedded with Adobe Express for Business. Use the built-in Express capabilities to make small tweaks to images before assembling your ads or emails.
- Quick edits. Leverage Adobe Express features to quickly edit and refresh campaign content. Express lets you easily remove image backgrounds, erase objects, use add elements with Generative Fill, and crop and resize assets.
- Save your work. Save your changes directly into GenStudio for Performance Marketing storage so your teams can use all your variations.
Custom integrations
Seamlessly integrate GenStudio for Performance Marketing with third-party applications using Adobe Developer App Builder to support your unique architecture including work management, content generation, and digital asset management.
- Custom parameters for generative AI. Ingest custom compliance attributes when generating copy including ADA compliance, FINRA, FTC, SEC, medical claims, and more.
- Third-party asset repositories. Access approved images and videos from digital asset management (DAM) applications or other repositories in GenStudio for Performance Marketing for creative assembly.
- Custom approval workflows. Send draft content to external review and approval applications including AI-powered legal and compliance applications.
- Third-party review and publish. Integrate with third party work management applications or custom AI-powered review and approval technology while staying logged-in to GenStudio for Performance Marketing.
Ad platform integrations
Instantly publish ads to Meta — and coming soon, Google CM360, Microsoft Advertising, Snap, and TikTok — for immediate activation and testing. Analyze ad performance data from multiple walled gardens in multi-channel ad insights into GenStudio for Performance Marketing to analyze campaign and creative performance to improve your next campaign.
