Marketer managing a multi-task, collaborative campaign workflow

Adobe GenStudio for Performance Marketing Integrations

Integrate GenStudio for Performance Marketing across your tech stack.

Connect GenStudio for Performance Marketing to your creative and martech stack, including Adobe and third-party applications. These out-of-the-box integrations support end-to-end campaign content workflows and deliver personalized experiences at scale.

The benefits of integrating with other Adobe products.

Ad Campaign generated based on different audiences

Elevate your campaign performance with audience intelligence.

Use audiences in Adobe Real-Time CDP to inform content creation so that every asset starts with customer context.

Segment relevance. Build content that speaks to each segment’s intent, preferences, and journey stage.
Hyper-personalization. Combine persona and segment data to personalize your content further.
Predicted engagement (coming soon). Receive predictive engagement scores before publishing to help you select the content variants that are most likely to perform.

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Ad platform integrations.

Generate, publish, and measure creative for multiple ad platforms from a single enterprise application.

Generate, publish, and measure Facebook and Instagram ads.

Power personalized B2B ad campaigns using LinkedIn Advertising.

Activate consumer audiences with personalized video creative on TikTok.

Instantly publish display ads to Amazon’s Ad network.

Create and activate Google display ads on CM360.

Power dynamic creative optimization (DCO) and Open Web campaign channels.

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Journey Management.

Personalize, localize, and A/B test variants.

Create emails and web experiences with GenStudio for Performance Marketing and activate them in Adobe Journey Optimizer, Adobe Journey Optimizer B2B Edition, Adobe Campaign, and Adobe Marketo Engage to maximize journey impact and drive engagement based on customer behavior.

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Journey Optimizer
Journey Optimizer B2B Edition
Marketo Engage
Campaign (coming soon)
Target (coming soon)
Experience Manager Sites (coming soon)

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Creation and design.

Enhance performance marketing use cases.

Access Adobe’s industry-leading creative applications and generative AI models to enhance performance marketing use cases. Use Adobe Firefly for rapid image generation and Adobe Firefly Custom Models to ensure brand consistency. Export Adobe Photoshop templates directly into GenStudio for Performance Marketing for ad adaptations.

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Custom integrations.

Integrate GenStudio for Performance Marketing into third-party applications using Adobe Developer App Builder to support your unique architecture. This includes content generation, digital asset management, and activation apps.

Custom inputs for generative AI. Include custom instructions for generating specific copy needs, including ADA compliance, FINRA, FTC, SEC, medical claims, and more.
Digital asset management repositories. Access approved images and videos from digital asset management (DAM) applications or other repositories for creative assembly.
Custom approval workflows. Send draft content to external review and approval applications, including AI-powered legal and compliance applications.
Email service providers. Integrate with third-party email service providers for template ingestion and seamless activation with partner-built integration accelerators.
Paid media and dynamic creative optimization. Activate approved creative in custom media activation apps — including atomic-level creative such as headline, image, CTA, and more — to power dynamic creative optimization (DCO) workflows.