Adobe GenStudio for Performance Marketing Integrations
Integrate GenStudio for Performance Marketing across your tech stack.
Connect GenStudio for Performance Marketing to your creative and martech stack, including Adobe solutions, third-party applications, and partner AI models. These out-of-the-box integrations support end-to-end campaign workflows and deliver personalized experiences at scale.
The benefits of integrating with other Adobe products.
- Real-Time CDP
- Workfront
- Experience Manager
- Express
Elevate your campaign performance with audience intelligence.
Use audiences in Adobe Real-Time CDP to inform content creation so that every asset starts with customer context.
- Segment relevance. Build content that speaks to each segment’s intent, preferences, and journey stage.
- Hyper-personalization. Combine persona and segment data to personalize your content further.
Organize and execute every step of your marketing campaigns.
Connect with Adobe Workfront to organize your campaign planning and enhance review and approval workflows.
- Campaign context. Organize your campaigns context — such as campaign name, target audience, content type, channel placement, and more — all using the Workfront Planning integration.
- Accelerated proofing and reviews. Use approval templates, multistage approval workflows, and proofing previews in Workfront to provide tailored feedback, drive quicker turnarounds, and make faster publishing decisions, all while upholding quality and compliance.
- Automated ad naming. Use metadata from Workfront Planning to automate ad naming, getting them live faster and making downstream reporting and analytics simple.
Access approved assets for instant campaign content assembly.
Empower your marketing teams to find and use brand-approved content from Adobe Experience Manager Assets directly in GenStudio for Performance Marketing.
- Asset reuse. Save money on creative production by re-using previous campaign assets for new experiences. Identify and select content from Experience Manager Assets to generate ads or emails.
- Content hub repository. Centralize creative assets in Experience Manager Assets to maximize your creative teams’ best work.
- Web banner publishing (in development). Generate Content Fragments in GenStudio for Performance Marketing and activate them in Experience Manager Sites.
Leverage Adobe Express templates and make quick edits to fit your campaign requirements.
Use the Adobe Express capabilities built into GenStudio for Performance Marketing to edit images and ensure brand consistency before assembling ads and emails. Plus, every GenStudio for Performance Marketing license includes an Adobe Express for Business license.
- Branded templates. Use ad templates created in Adobe Express in GenStudio for Performance Marketing to achieve consistent on-brand asset generation.
- Quick edits. Access Adobe Express directly in GenStudio for Performance Marketing to quickly edit and refresh campaign content. Easily remove image backgrounds, erase objects, add elements with Generative Fill, and crop and resize assets.
- Save your work. Save your changes directly into GenStudio for Performance Marketing storage so your teams can use all your variations.
Ad platform integrations.
Generate, publish, and measure creative for multiple ad platforms from a single enterprise application.
Generate, publish, and measure Facebook and Instagram ads.
Power personalized B2B ad campaigns using LinkedIn Advertising.
Activate consumer audiences with personalized video creative on TikTok.
Instantly publish display ads to Amazon’s Ad network.
Create and activate campaigns across CM360 and YouTube (coming soon).
Generate and deliver display ad creative across Open Web campaign channels.
Journey Management.
Personalize, localize, and A/B test variants.
Import email templates from Adobe Journey Optimizer, Adobe Journey Optimizer B2B Edition, Adobe Marketo Engage, and Adobe Campaign directly into GenStudio for Performance Marketing — then assemble, personalize, and activate campaigns back to those same platforms to maximize journey impact and drive engagement based on customer behavior.
Learn more
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgJourney Optimizer
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgJourney Optimizer B2B Edition
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgMarketo Engage
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgCampaign
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgAdobe Target (in development)
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgAdobe Experience Manager Sites (in development)
Creation and design.
Enhance performance marketing use cases.
Access Adobe’s industry-leading creative applications and generative AI models to enhance performance marketing use cases. Use Adobe Firefly for rapid image generation and Adobe Firefly Custom Models to ensure brand consistency. Build and lock image production workflows in Firefly Creative Production, then access them in GenStudio for brand-approved variant production. Export Adobe Photoshop templates directly into GenStudio for Performance Marketing for ad adaptations.
Learn more
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-firefly.svgFirefly
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-firefly.svgFirefly Custom Models
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-photoshop.svgPhotoshop Plugin
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Custom integrations.
Integrate GenStudio for Performance Marketing into third-party applications using Adobe Developer App Builder to support your unique architecture. This includes content generation, digital asset management, and activation apps.
- External AI models. Access built-in integrations with leading third-party models like Azure OpenAI, WRITER Palmyra, Google’s Nano Banana, Veo, and ElevenLabs — or securely connect and route requests to your own hosted model endpoints.
- Custom inputs for generative AI. Include custom instructions for generating specific copy needs, including considerations related to ADA, FINRA, FTC, SEC, medical claims, and more.
- Digital asset management repositories. Access approved images and videos from digital asset management (DAM) applications or other repositories for creative assembly.
- Custom approval workflows. Send draft content to external review and approval applications, including AI-powered legal and compliance applications.
- Email service providers. Integrate with third-party email service providers for template ingestion and seamless activation with partner-built integration accelerators.
- Paid media platforms. Activate approved creative in custom media activation apps.
